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Ameredia wins three EMMAs and top honors with Comcast and Rogers Cable Communications
NEW YORK, NY – August 15, 2007 – NAMIC (National Association for Multi-ethnicity in Communications) today announced the winners of its 2007 Excellence in Multi-cultural Marketing Awards (EMMA) competition. Spotlighting best practices in multicultural marketing, the awards will be presented on Monday, September 17, 2007 during a special session of the 21st Annual NAMIC Conference, Diversity 2.0: The New Protocol. Taking place at the Hilton New York Hotel in Manhattan, the three-day conference is scheduled for September 16-18, 2007.
Recognizing the cable industry's commitment to developing strategic and creative approaches to ethnic-targeted marketing, entries are judged within two groups: cable companies/distributors and networks/industry suppliers. Additionally, the program is comprised of two categories: case studies/campaigns and marketing tactics. "The superior quality of the winning campaigns are indicative of our industry’s resolute commitment to reaching unique and powerful ethnic markets,” said Sandra Murillo Weber, vice president, Multicultural Market Development, Turner Broadcasting System, Inc. and co-chair of the Annual NAMIC Conference planning committee.
Rogers Cable Communications received four first-place wins to lead all first-place winners in the cable companies/distributors group. Comcast received three first-place wins and five second-place acknowledgements. Cablevision and Cox Communications were also among the cable companies/distributors recognized.
BET Networks led the network/industry suppliers with a pair of first-place honors, one of which included a tie with TuTv in the Grassroots category. mun2 garnered two wins, which included first and second-place awards. Networks that earned single first-place wins include: Discovery Networks, HBO, Nickelodeon, SiTV, Telemundo and TV One. Ameredia finished second-place in three categories: CNN and Turner Broadcasting System, Inc. also garnered recognition.
The NAMIC Excellence in Multi-cultural Marketing Awards are sponsored by ESPN Deportes and presented in partnership with CableWorld, a publication of Access Intelligence’s Cable Group. The awards competition is produced by the NAMIC Multicultural Marketing Committee, a consortium of the industry’s leading multicultural marketing experts. Campaigns developed for the cable and telecommunications industry and submitted for entry were comprised of one or more cultural segments, such as the African American, Asian, and Hispanic markets. Entries were evaluated on elements such as sound and innovative strategy, strength of creative execution against the strategy and evaluation of results. Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants.
To register for the 21st Annual NAMIC Conference, obtain sponsorship information or learn more about the NAMIC Excellence in Multi-cultural Marketing Awards, visit www.namic.com or call the NAMIC national headquarters at (212) 594-5985. A complete list of EMMA winners follows.
About NAMIC
NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC is comprised of nearly 2,000 professionals belonging to a network of 17 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation’s communications industry giants reflect the multi-ethnic richness of the populations they serve.
Winners - 2007 NAMIC Excellence In Multi-cultural Marketing Awards
Case Studies/Campaigns Category
Cable Companies and Distributors:
First Place – Rogers Cable Communications, TVB on Demand
Second Place – Comcast, Comcast Dragon Pack - The Extraordinary Chinese Migration, Retention and Acquisition Success
Third Place – Cox Communications, Inc., Cox Enhanced Hispanic Market Strategy
Networks and Industry Suppliers:
First Place – Nickelodeon, El Tigre The Adventures of Manny Rivera
Second Place – Si TV, Flow & Tell Tour
Third Place – Turner Broadcasting System, Inc., 2006 Black Movie Awards
Marketing Tactics Category
Cable Companies and Distributors:
Direct Mail First Place – Rogers Cable Communications, TVB on Demand
Second Place – Comcast, Talk Talk Talk - CDV
Grassroots First Place – Comcast Cable, Chinese New Year Spectacular/Year of the Pig
Out of Home First Place – Rogers Cable Communications, Great Wall TV Package (Canada)
Second Place – Comcast, Dragon Pack OOH (Chinese)
Print First Place – Comcast Cable, Divas Don’t Have Debt
Second Place – Comcast, Paquete Triple Campaign
Television First Place – Comcast Cable, P.A.D.L.O.C. (Protecting and Defending Locally Operated Churches)
Second Place – Cablevision, Multicultural/Mass Media Campaign
All Other Media First Place – Rogers Cable Communications, Great Wall TV Package (Canada)
Second Place – Comcast, Ako Ay Philipino Phone Card
Networks and Industry Suppliers:
Direct Mail First Place – Telemundo, “Al Rojo Vivo” Direct Mail Promotion
Second Place – Ameredia, Comcast Russian Matryoshka Mailers
Grassroots First Place – TuTv, !CURATON! (TIE)
First Place – BET Networks, BET’s Rip the Runway (TIE)
Second Place – Ameredia, Bollywood Comcast Hits on Demand Flyer
Internet/New Media First Place – BET Networks, BET’s Rip the Runway
Second Place – CNN, CNN Special Investigation Unit - MLK- Words That Changed a Nation
Out of Home First Place – mun2, VJ Campaign (wall postings)
Second Place – Ameredia, Comcast Russian Out-of-Home Campaign
Print First Place – HBO, Life Lives Here - Black History Month
Radio First Place – Si TV, Si TV and Comcast Courting You Radio Spot
Television First Place – TV One, G. Garvin’s Food, Family and Fun Sweepstakes
Second Place – mun2, Pitbull La Esquina Campaign (promos)
All Other Media First Place – Discovery Networks, Discovery Kids en Espanol Educational Earth Day Promotion
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