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market fact
Chinese, spoken by about 2.2 million people, is the most widely spoken non-English language in the US after Spanish. Among other top 10 languages are Tagalog, Vietnamese and Korean.
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Case Study | Advertising & Collateral | TiEcon 2007
Client: TiE (The Indus Entrepreneurs) is a premier global entrepreneurial organization with 42 worldwide chapters. It fosters entrepreneurship through education, mentoring and networking and organizes an annual conference TiEcon, the world’s largest entrepreneurial gathering, in Silicon Valley, California.
Markets: TiE hired Ameredia to manage its advertising campaign and marketing collateral development for TiEcon 2007. Markets covered included mainstream and multicultural American. Being a global organization with multiethnic outlook the campaign focused on an all-inclusive community outreach.
Campaign: Collaborating with TiE’s management team, Ameredia conceptualized, developed and managed TiEcon’s mainstream and ethnic advertising campaign along with production of conference collateral. Campaigns were developed around specific themes and to showcase a stellar speaker line-up.
Outcome: Seamless communication between Ameredia’s creative team and TiE’s marketing and production teams resulted in an absolutely successful advertising campaign that brought higher registrations for the client. The conference exceeded its attendee registration expectations; the ads and marketing collateral generated phenomenal media buzz across the entire country.
"The final output is simply superb…TiE has established an excellent working relationship with Ameredia and plans to continue this relationship on an ongoing basis for many years to come.”
Seshan Rammohan,
Executive Director, TiE Silicon Valley
TiEcon 2006 Campaign
TiEcon 2005 Campaign
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