 |
 |
 |
 |
 |
 |
 |
 |
|
Case Study | Multilingual Public Relations | Vonics DigitalClient: Vonics Digital is the next generation communications company that allows consumers and businesses to make and receive phone calls anywhere in the world using a high-speed Internet connection. Vonics is among the leading players in the VoIP (Voice over Internet Protocol) industry and the first one to target its services exclusively to the multicultural population. Markets: Certain ethnic communities like Asians have the highest usage of international long distance calling services in the nation. Though US accounts for the largest segment of the global ethnic population, other leading nations are also home to various ethnic communities. The campaign thus targeted global ethnic communities with high usage of international long distance calling services. Campaign: Published editorial in ethnic media has a significant value. The first phase of Vonics campaign thus focused on establishing trust with the ethnic communities through an integrated multilingual public relations campaign in ethnic media nationwide. Ameredia created press releases in Chinese, Korean, Vietnamese, Tagalog, Japanese, Arabic, Farsi, Urdu, Punjabi, Gujarati and Telugu, among others.
Outcome: Vonics registered substantial increase in customer calls and service registrations within few weeks of the Public Relations campaign. Ethnic consumers globally realized the true benefits of Vonics over competition and registered for its high-quality and cost-effective calling plans. By early 2006, Vonics was being counted among the Top 10 leading global VoIP services providers. (http://www.keynote.com/solutions/ci_VoIP.html) "Ameredia did an amazing job of our media outreach in multicultural markets. The coverage we got and the relationships we established with ethnic media enabled us to take Vonics to the next level."
 |
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
