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ameredia continues its winning streak at 2008 excellence in multicultural marketing awards
New York, NY – August 19, 2008 – Winners of the 2008 Excellence In Multi-Cultural Marketing Awards (EMMA) competition were announced today by NAMIC (National Association for Multi-ethnicity in Communications). Recognizing the cable industry’s campaigns that demonstrate best practices in multi-cultural marketing, the awards will be presented on Monday, September 15, 2008 at a special session of the 22nd Annual NAMIC Conference, Diversity: Pipeline to Innovation. Taking place at the New York Marriott Marquis, the three-day conference is scheduled for September 14-16, 2008.
The NAMIC Excellence In Multi-Cultural Marketing Awards are sponsored by ESPN Deportes and presented in conjunction with CableFAX Daily, the competition’s exclusive media partner. The program is comprised of two award categories: case studies/campaigns and marketing tactics. Entries in each category are judged within two divisions: companies/distributors and networks/industry suppliers.
“The buying power of ethnic consumers has greater impact year over year,” said Daphne Leroy, vice president, Marketing and Communications, NAMIC. “We are proud to raise awareness of the outstanding efforts put forth by the NAMIC EMMA winners to reach multi-ethnic communities, which are critical to the viability of our industry.”
Cox Communications and Rogers Cable Communications each received three first-place wins to lead all first-place honorees in the cable companies/distributors division. Comcast earned two first-place honors. Time Warner Cable finished first-place in a single category.
TBS led all networks/industry suppliers with five first-place awards. TV One also earned multiple honors, including two first-place wins. Networks earning a single first-place win include: International Networks and Si TV. Discovery Networks U.S. Hispanic Group took first place honors in the newly added “Diversity Awareness” category. Additional winners within the networks/industry suppliers group include: Ameredia, Inc., BET, Home Box Office, Inc., MTV, mun2, Showtime Networks Inc, iSorpresa!, TuTv, Univision Communications Inc., and VH1.
The NAMIC Multi-Cultural Marketing Committee, a consortium of the industry’s leading multi-cultural marketing experts, produces the awards competition. Campaigns eligible for entry are developed for the cable and telecommunications industry with the goal of targeting one or more cultural segments, such as the African American, Asian and Hispanic markets. Entries were evaluated on elements such as sound and innovative strategy, strength of creative execution against the strategy and evaluation of results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants.
To register for the 22nd Annual NAMIC Conference or learn more about the NAMIC Excellence In Multi-Cultural Marketing Awards, visit www.namic.com or call the NAMIC national headquarters at 212-594-5985. The complete list of NAMIC EMMA winners follows.
About NAMIC
NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC is comprised of 2,000 professionals belonging to a network of 17 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation’s communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information, please visit www.namic.com.
Winners - 2008 NAMIC Excellence In Multi-cultural Marketing Awards
Case Studies/Campaigns Category
Cable Companies and Distributors:
First Place – Cox Communications, Cox Central Florida Negro Baseball League Project
Second Place – Time Warner Cable - Know Your/Our History
Second Place – Time Warner Cable, Local News Division, Increasing Usage and Awareness of a Free On-Demand News Channel to African American Customers
Third Place – Comcast, Detroit Masala Expansion
Third Place – Cox Communications New Orleans, Annual Our History Art Contest
Networks and Industry Suppliers:
First Place – International Networks, Filipino On Demand Launch Campaign
Second Place – International Networks, Celebrate Diwali with Bollywood Hits On Demand
Second Place – TuTv, Lucha Libre Bajo Las Estrellas/Wrestling Night Under The Stars
Second Place – VH1, VH1 Hip Hop Honors Weekend
Third Place – mun2, The Ultimate Quinceanera
Third Place – iSorpresa!, ?Sorpresa! Brand Re-Launch 2007-2008
Third Place – Showtime Networks Inc, Mi Showtime MySpace Campaign
Marketing Tactics Category
Cable Companies and Distributors:
Direct Mail First Place – Comcast, GMA Mari Mar Fever Direct Mail (Filipino)
Grassroots First Place – Cox Communications, Cox Central Florida Negro Baseball League Project
Second Place – Comcast, GMA Mari Mar Fever Table Tent (Filipino)
Internet/New Media First Place – Rogers Cable Communications Inc, Rogers.com/desi
Out of Home First Place – Rogers Cable Communications Inc, Rogers.com/desi
Second Place –Time Warner Cable, Time Warner Cable Los Angeles Region Hispanic FSI 2008
Print First Place – Cox Communications, Northern Virginia, Cox Northern Virginia International Tier Launch
Second Place – Comcast, SET Asia Free Preview
Radio First Place - Rogers Cable Communications Inc, Badiya Festival, Badiya Offer (Diwali)
Television First Place – Time Warner Cable, 2 Product Acquisition TV “Plasma”
Second Place – Cox Communications, African American DRTV-Critics
All Other Media First Place – Comcast, Custom CD-Valentine’s Day (Filipino)
Second Place – Time Warner Cable, “Llamadas ilimitadas”
Networks and Industry Suppliers:
Direct Mail First Place – TV One, Our History Month Campaign
Second Place – Ameredia/Comcast, Hispanic “Thalia” Mailer
Third Place – TuTv, Charter Latino Summer Getaway
Third Place – Univision Communications Inc., Univision Communications Inc. and Cox Communications New Orleans 2007 Copa America
Grassroots First Place – TBS, Tyler Perry’s House of Payne
Second Place – Ameredia/Comcast, Philly Ethnic Events Marketing
Internet/New Media First Place – BET Networks, BET’s Rip the Runway
Second Place – CNN, CNN Special Investigation Unit - MLK- Words That Changed a Nation
Out of Home First Place – mun2, VJ Campaign (wall postings)
Second Place – Ameredia, Comcast Russian Out-of-Home Campaign
Print First Place – HBO, Life Lives Here - Black History Month
Radio First Place – Si TV, Si TV and Comcast Courting You Radio Spot
Television First Place – TV One, G. Garvin’s Food, Family and Fun Sweepstakes
Second Place – mun2, Pitbull La Esquina Campaign (promos)
All Other Media First Place – Discovery Networks, Discovery Kids en Espanol Educational Earth Day Promotion
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