- - Améredia Joins AAF’s Diversity Vision
- - Améredia and Oakland Digital Empower Diverse Communities
- - Multicultural marketing agency Améredia named a Top Business in America by DiversityBusiness.com
- - Multicultural Marketing Agency Améredia Named Supplier of the Year
- - Améredia wins three 2011 MarCom Awards for multicultural creative
- - Améredia.com Wins Gold Davey Award
- - Améredia Named Asian American Business of the Year
- - Améredia Wins Four Excellence in Multicultural Marketing Awards
- - Améredia Celebrates Diversity with ADCOLOR®
- - ADCOLOR® Industry Coalition Recognizes Améredia
- - Améredia Hosts National Cable TV Ethnic Summit in Las Vegas
- - Améredia Principal Discusses Supplier Diversity Initiatives at Diverse Advertising and Media Outreach Forum
- - Améredia Selected as a Top 25 Ad Agency
- - Améredia Wins Two Telly Awards for Asian TV Commercial
- - Améredia Named a Fast 50 Asian American Business
- - Améredia Takes Platinum and Gold Hermes Awards
- - Améredia Named a ‘Top 10 Asian American Business in California'
- - Améredia Principal Selected to Governing Board of USPAACC California
- - Améredia Named a "Top Business in America" by DiversityBusiness.com
- - Améredia wins Silver at The Mark Awards
- - Améredia continues its winning streak at 2009 Excellence in Multicultural Marketing Awards
San Francisco, CA (March 19,2012)
The American Advertising Federation (AAF) today announced a new partnership with San Francisco-based multicultural marketing agency Améredia, Inc. As a corporate member, Améredia and its agency leadership will work with the AAF to support further expansion of the AAF’s industry-leading multicultural initiatives and diversity vision.
“Améredia connects strongly with the multicultural focus and diversity vision fostered by the AAF over the years, and we aim to further that vision jointly,” said Améredia Principal and Cofounder Pawan J. Mehra.
Mehra has been appointed to the AAF’s Mosaic Council Executive Committee, which is responsible for overseeing the Federation’s wide array of multicultural programs and initiatives. Mehra joins Michele Thornton of CNN, the Council’s Chair, and Tiffany R. Warren of Omnicom Group, the Council’s Vice Chair, and a roster of other industry leaders to further the organization’s diversity goals.
“Améredia is one of the fastest growing multicultural agencies in the nation, reaching the diverse American consumer marketplace, and we are proud they are joining forces with the Federation,” said AAF President and CEO James Edmund Datri.
In 2011, Améredia saw its most successful array of industry-wide recognitions to date, including being recognized as Supplier of the Year by the Pennsylvania-New Jersey-Delaware Minority Supplier Development Council, and being named a Top Business in America by DiversityBusiness.com. The agency’s multicultural and diversity-focused creative work, initiatives, growth and innovation have also been lauded by other hallmark organizations such as the ADCOLOR Industry Coalition, the Association of National Advertisers, the National Association for Multi-ethnicity in Communications, and the US Pan Asian American Chamber of Commerce.
Truly diverse from the inside out, the agency has global representation from a wide range of cultural backgrounds, which enables it to manage the creation of campaigns in over 20 languages. Réd, Améredia’s multicultural marketing newsletter, spotlights a different ethnic community every month with key takeaways for marketing to each segment, and also aggregates the latest industry news, research and insights. Améredian, the agency’s marketing blog, provides a voice for the agency’s multicultural vision.
About the AAF
The American Advertising Federation (AAF) (http://www.aaf.org), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in communities across the country. Through its 226 college chapters, the AAF provides 6,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations.
