- - Améredia Joins AAF’s Diversity Vision
- - Améredia and Oakland Digital Empower Diverse Communities
- - Multicultural marketing agency Améredia named a Top Business in America by DiversityBusiness.com
- - Multicultural Marketing Agency Améredia Named Supplier of the Year
- - Améredia wins three 2011 MarCom Awards for multicultural creative
- - Améredia.com Wins Gold Davey Award
- - Améredia Named Asian American Business of the Year
- - Améredia Wins Four Excellence in Multicultural Marketing Awards
- - Améredia Celebrates Diversity with ADCOLOR®
- - ADCOLOR® Industry Coalition Recognizes Améredia
- - Améredia Hosts National Cable TV Ethnic Summit in Las Vegas
- - Améredia Principal Discusses Supplier Diversity Initiatives at Diverse Advertising and Media Outreach Forum
- - Améredia Selected as a Top 25 Ad Agency
- - Améredia Wins Two Telly Awards for Asian TV Commercial
- - Améredia Named a Fast 50 Asian American Business
- - Améredia Takes Platinum and Gold Hermes Awards
- - Améredia Named a ‘Top 10 Asian American Business in California'
- - Améredia Principal Selected to Governing Board of USPAACC California
- - Améredia Named a "Top Business in America" by DiversityBusiness.com
- - Améredia wins Silver at The Mark Awards
- - Améredia continues its winning streak at 2009 Excellence in Multicultural Marketing Awards
San Francisco, CA (Aug. 1, 2011)
Améredia Cofounder and Principal Pawan J. Mehra joined a panel of speakers on July 29 that discussed the different supplier diversity efforts of public utilities companies and their respective marketing and advertising partners. Améredia represented Comcast as its multicultural marketing agency of record and was joined by other Comcast diversity initiatives representatives.
The forum was assembled by the California Utilities Diversity Council, the diversity affiliate of the California Public Utilities Commission (CPUC), and was held at the CUPC offices in San Francisco.
“Public utilities represent the most essential services of everyday life – therefore, ethnic marketing is not an option,” Mehra said. “Inclusion is imperative to the public utilities industry more than it is to any other industry out there and this forum served as a conversation to see what companies are doing to reach their diverse audiences.”
The Diverse Advertising and Media Outreach Forum featured senior executives from AT&T, California American Water, Comcast, PG&E, Southern California Edison, Time Warner Cable and Verizon, among other California-based utilities companies, along with their agencies of record and ethnic media representatives. Attendees expressed opinions on the significance of ethnic marketing and the different methods of successful outreach.
Encouraged by the latest Census figure, multicultural marketing has taken the forefront of business discussions around the nation. Améredia has for seven years been Comcast’s multicultural agency of record, overseeing the marketing and advertising initiatives aimed at more than 17 different ethnicities in the U.S.
About California Utilities Diversity Council
The California Utilities Diversity Council is a resource to, and works collaboratively with, the California Public Utilities Commission and the regulated utilities to promote and facilitate California's rich diversity by using population demographic data (2010 Census) as a guide to enhance the quality of the utilities diversity focused on governance, procurement and banking, employment, customer service, marketing and philanthropy.
About Comcast
Comcast Corporation is one of the world’s leading media, entertainment and communications companies. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.
