to our readers

“October is a fine and dangerous season in America. A wonderful time to begin anything at all.” An American monk, Thomas Merton,once touched upon a sentiment, an excitement and appreciation we are feeling here at Ameredia as we zero-in on new plans and projects. During this month of October, Koreans all over the world celebrate a thanks-giving of sorts in Chuseok, a holiday symbolizing the value of the autumn harvest. We decided to spotlight the Korean community because we too are thankful - for professional growth and opportunity to share our expertise with each and every one of you!

--From all of us at Ameredia

spotlight on: the korean community

The 2000 census reported approximately 1.41 million Korean Americans in the United States, making the ethnic group the fifth largest Asian American subgroup. The U.S. boasts the second largest overseas Korean community in the world after China. The South Korean Ministry of Foreign Affairs and Trade collected data citing a total of 2,016,911 Koreans in the U.S. as of September 2007. More...

to go: community events

Throughout the month of October, festivities are celebrated among the ethnic communities here in the U.S. Go out, experience, and enjoy!

Oct 10: “7th Annual La Familia Latino Family Festival & Expo,” @ Saint Paul, MN

Oct 15-24: Arab Film Festival @ San Francisco, San Jose, Berkeley, Los Angeles

Oct 17-18: TurkFest @ Seattle Center

Oct 31-Nov 1: "Dia de Muertos: A Mexican Remembrance" @ Seattle Center

Oct 21-27: 2009 South Asian International Film Festival, @ NYC

to go: professional events

Want to be more involved in the multicultural professional arena or learn about ethnic markets? Here are some events of interest.

Oct 4-6: " ANA Multicultural Marketing & Diversity Conference," @ Phoenix, AZ

Oct 6-7: "Diversity and Inclusion Leadership Summit & Gala," @ Washington, DC

Oct 8: 25th Anniversary PRemio Awards," @ Los Angeles, CA

in the news: our clients
Chicano Latino Youth Leadership (CLYLP) Project Receives $60K in Comcast Foundation Grants to Create the CLYLP Comcast Fellowship Program

In the midst of severe budget cuts to education and youth development programs, the Chicano Latino Youth Leadership Project continues to … succeed through the help of its sponsors and at today’s Capitol Day press conference, Comcast Foundation announced grants totaling $60,000 to the Chicano Latino Youth Leadership Project (CLYLP) to create the CLYLP Comcast Fellowship Program. More...

about us: agency report

Read more stats regarding the Korean community on our site here.

Recent Work: See what we've been up to lately; a peek at our current creative campaigns.

Honors: AMEREDIA CONTINUES WINNING STREAK AT 2009 MULTICULTURAL MARKETING AWARDS
Ameredia Incorporated received two first-place and one second-place title for marketing tactics devised in various campaigns with Comcast Corporation. Read more.

Updates: We value clients and campaigns. See our client partners.

Sources: United States Census 2000
Gary, Landerman. Religion and American Cultures: An Encyclopedia of Traditions, Diversity, and Popular Expressions. Illustrated. ABC-CLIO, 2003. Print.

We would love to hear from you! Submit tips and contributions to newsletter@ameredia.com.

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"If we cannot end now our differences, at least we can help make the world safe for diversity." - John F. Kennedy

multicultural snapshot
Chuseok is a harvest festival, a three-day holiday dedicated to honoring the ancestors for providing a thriving harvest season. It is celebrated on the fifteenth day of the eighth lunar month, usually falling in September or October but changes each year. Most Koreans visit their hometowns to celebrate creating notorious traffic jams where travel time can as much as quadruple in length. While the holiday is a time of rest and reflection, formal ancestral rites are performed very early in the morning and lots of food and drink are prepared and consumed during the day. Many Koreans also visit the burial sites of deceased relatives to pay respect and show appreciation for their blessings.

media sheet
The Korea Herald is an English-language daily newspaper founded in 1953, published in Seoul, South Korea as a tabloid called ‘The Korean Republic.’ In 1973, The Korea Herald opened a branch office in Los Angeles and in 1982, launched a daily international edition. The editors include Korean and international writers. The Korea Herald is a member of the Asia News Network and is operated by Herald Media.

bite-sized language
Korean: the official language of North and South Korea. It is also widely spoken in regions within China, Japan, Thailand, and Russia. The written language began by utilizing some borrowed Chinese characters and evolved into its own unique writing system. There are 24 letters in the Korean alphabet: 14 consonants and 10 vowels. The letters are combined together into blocks of syllables and written vertically from left to right.

good eats

For Chuseok, most Koreans will enjoy a taste of songpyun. It is a food that is very closely tied to the holiday and many consider traditional preparation of the dessert an integral part of the season’s festivities. More...

global calendar

Oct 1-3: National Day of the People’s Republic of China

Oct 3: Sukkot (Jewish)

Oct 3: Moon Festival (Taiwan)

Oct 3: German Unity Day

Oct 9: Independence Day (Uganda)

Oct 12: Dia de la Raza (Argentina, Chile, Costa Rica, Ecuador, Honduras, Mexico, Uruguay, Venezuela)

Oct 17: Diwali (Buddhist, Hindu)

Oct 21: Cirio de Nazare (Brazil)

Oct 26: Austrian National Day, day of the Declaration of Neutrality

Oct 27: Deepavali Festival Day (Sri Lanka)