 |
 |
|||||
 |
 |
 |
 |
 |
 |
 |
|
Happy August, the days are growing shorter, but enjoy the sun while it’s still out! This month we take a look at the South Asian community. Join us. -- From all of us at Ameredia
South Asia constitutes the southern part of the Asian continent, comprising of countries that were part of the former British Indian Empire, including current territories of India, Pakistan, Bangladesh, Sri Lanka, and Burma. India is the largest economy in the region and the world’s 4th largest by purchasing power adjusted exchange rates. South Asians began immigrating to the States through Indian communities in other countries such as the United Kingdom, Canada, and other Southeast Asia nations since the 1800s. Their growth rate has been over 50% within the past ten years. The US State with the largest Indian American population is 330,000 in California, 255,000 in New York, 175,000 in New Jersey, 140,000 in Texas, and 130,000 in Illinois (U.S. Census 2000). South Asians comprise 16.4% of the Asian-American community and is the third largest group in the Asian American population. They have the highest annual media household income among all US ethnic groups, 64% of have attained a bachelor’s degree, and 40% have at least a master’s degree. The combined disposable income is $88 billion, with an estimated annual buying power of $20 billion. These various South Asian / Indian sub-groups present numerous intergroup and intragroup differences in terms of acculturation level, identification with cultural values, language, religion, diet, customs, beliefs, education level, and social-economic status. This community together is one of the most vibrant of all Asian American cultural groups. A study by Duke University and UC Berkeley revealed that Indian immigrants have founded more engineering and technology companies from 1995 to 2005 than immigrants from the UK, China, Taiwan, and Japan combined. One third of the engineers in Silicon Valley are of Indian descent, while 7% of valley hi-tech firms are led by Indian CEOs. Over 90% of South Asians own a TV and approximately 80% own computers and use internet on a daily basis, and radio is still highly used in certain areas. Many metropolitan cities with high South Asian populations have movie theaters specialized in Bollywood films.
Little Indias Little India, San Francisco Bay Area – Santa Clara, Sunnyvale, Palo Alto, Fremont, Cupertino, and University Avenue in Berkeley.
Indian Independence Day Celebrations
Throughout the month of August, festivities are celebrated among ethnic communities here in the U.S. Go out, experience, and enjoy!
August 7 Annual Ecuadorian Festival @ Los Angeles, CA
Want to be more involved in the multicultural professional environment or learn about the ethnic markets? Here are some events you might be interested in. August 3 Diversity and Inclusion Health Care Summit @ NYC, NYAugust 4- 7 Asian American Journal Association 21st Annual National Convention @ Los Angeles, CA August 4-7 Florida Minority Supplier Development Council Trade Fair @ Orlando, FL August 8-10 Hispanic Retail 360 Summit – Branding to US Latino Market @ San Diego, CA August 10 Annual Dallas HR Diversity and Inclusion Conference @ Dallas, TX August 11 CA Hispanic Chambers of Commerce 31st Annual Convention @ Los Angeles, CA August 11-15 Leadership for Diversity Institute @ Hunt Valley, MD August 12-15 Annual National Association of Asian American Professionals Convention @ SF, CA August 26-28 Annual Asian MBA Leadership Conference and Career Expo @ NYC, NY
Hispanic Trending: US Hispanics Will Spend $275B on Telecom Services over the Next Five Years Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The study emphasizes that the US Latino market tends to over-index in mobile content and also notes that US Hispanics are accessing the Internet through more and varied devices than non-Hispanic. Read more. Why Aren’t More Asians in the C-Suite? Asian Pacific Americans (APAs) account for about 5% of the U.S. population and their higher-education status is nearly double that of the general population, their representation in the C-suite is lagging. A mere 2.2% held Fortune 100 board seats last year, according to Leadership Education for Asian Pacific (LEAP)'s "2009 APA Representation on Fortune 100 Boards." Read more.
An Investment in California’s Future Leaders-- Chicano Latino Youth Leadership (CLYLP) Project Receives $75K Comcast Foundation Grant As efforts continue to protect education and youth development programs from severe state budget cuts, CLYLP continues to foster youth leadership skills. The organization is able to fulfill its mission due to the commitment of its sponsors. Comcast Foundation announced a total investment of $75,000 over three years to the CLYLP for the Comcast Fellowship Program. Read more.
Team Améredia celebrates a lot of Birthdays in July so we have been enjoying the many birthday parties. Lots of cakes, good ethnic food and birthday songs being sung in Chinese, Spanish, Korean, Japanese, Filipino, Indian, Russian, Polish, Italian, French, and more languages, besides of course English. It’s a way to cherish our cultural heritage and connect us together as a team. If it’s your birthday you get the good wishes from all parts of the world. We love multiculturalism and it shows, in our work and everyday life. Améredia’s latest industry recognitions We would love to hear from you! Submit tips and contributions to newsletter@ameredia.com. We love multiculturalism and it shows. Call/email us or fill in this form for new business inquiries.
|
“Diversity: the art of thinking independently together.” 
multicultural snapshot media sheet bite-sized language good eats
Mango – Pineapple Chutney
Heat the vegetable oil in a large saucepan over medium heat. Stir in the red pepper flakes and cook until they begin to sizzle, and then stir in the minced onion. Reduce the heat to low, cover, and cook, stirring occasionally until the onions have softened, about 20 minutes.. creative
global calendar
archives |
to our readers
|