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Now that we're settling back into routine at our offices after an exciting holiday season, we thought it would be interesting to note the Russian community this month. After all of our last holiday hurrahs have been said and done, Russian Americans continue celebrating - two Christmases (December 25 and January 7) and two New Years on (January 1 and January 14), leveraging both the new Gregorian and old Orthodox calendars. We hope that you're all taking a bit of the good cheer with you as well; start every day with the positivity of the holidays. -- From all of us at Améredia
The first Russians settlers on U.S. territory were traders and missionaries in Alaska which was a colony of the Russian Empire and sold to the United States in 1867. Much later, in the late nineteenth century, large and steady emigration from Russia to the U.S. was triggered by political repression and economic unrest. The Russian-American community is most accurately defined by a mix of language and cultural distinctions. The Russian-speaking community includes people of various former Soviet republics including Russians, Ukrainians, Belarusians, and Lithuanians. The population is estimated to be approximately 5.1 million people. Careers & Education Notable Organizations
Jan 13-24: Atlanta Jewish Film Festival @ Atlanta, GA Jan 13-28: New York Jewish Film Festival @ The Jewish Museum, NYC Jan 14-23: The Tampa Bay Black Heritage Festival @ Tampa, FL Jan 15-16: The Zlatne Uste Golden Festival @ NYC Jan 16: 12th Annual San Diego Multicultural Festival @ San Diego, CA Jan 22: Warrior's Asian Heritage Night @ Oakland, CA Jan 27: CBS Multicultural Sketch Comedy Showcase @ Los Angeles, CA Jan 30: La Voz Latina - Great Voices of Salsa & Merengue @ NYC Jan 31: Asian Americans for Community Outreach Open House @ San Francisco, CA
Want to be more involved in the multicultural professional environment or learn about the ethnic markets? Here are some events you might be interested in. Jan 12: "12th Annual Latino Leaders Reception" @ Sacramento, CA Jan 12: "14th Annual Urban Wheel Awards" Detroit, MI Jan 19: YWCA ChangeMakers @ Cleveland, OH Jan 21: Asian Business League January Networking Mixer @ Beverly Hills, CA Jan 21: Bay Area Diversity Networking Forum @ Berkeley, CA Jan 22-23: Fearless Networking for Latinas @ Orlando, FL Jan 26: Corporate Chess: Career Strategies for Professional Multicultural Women Webinar Jan 28: Focus on Business: Building a Brand in a Diverse World @ Overland Park, Kansas Jan 29-31: Get Connected 2010 @ Miami, FL
"The majority of online Americans now visit social networking sites, and Hispanics and other minorities continue to visit them more than Non-Hispanic whites, according to the 2009 Multicultural Marketing Study by the Center for Hispanic Marketing Communication at Florida State University, DMS Research, and Captura Group. The study also reveals that social media usage among Hispanics and other minorities continues to grow by double digits with Facebook and MySpace leading the way. What’s more, smaller social networking sites such as Hi5, Black Planet, Twitter and LinkedIn have strong appeal with certain ethnic groups. Culturally, ethnic minorities tend
to be drawn to collectivistic values
and often look to one another to help guide decisions and opinions.
In addition, ethnic minorities are
more likely to use social networks
to communicate with groups of
family and friends who are geographically
dispersed. Social media
facilitates such collective sharing of
information and communication.
In addition, market forces are
driving ethnic minorities to use
social media. There is a dearth
of culturally-relevant and in language
content available online.
As a result, ethnic minorities tend
to be proactive and create and
share their own content and social
networks are ideal platforms for
publishing and distributing such
original content."
Comcast and General Electric announced that they have signed a definitive agreement to form a joint venture that will be 51 percent owned by Comcast, 49 percent owned by GE and managed by Comcast. The joint venture, which will consist of the NBC Universal (NBCU) businesses and Comcast’s cable networks, regional sports networks and certain digital properties and certain unconsolidated investments, will be well positioned to compete in an increasingly dynamic and competitive media and digital environment. More ...
Updates: We enjoy producing exciting multicultural campaigns. See our clients and partners. We would love to hear from you! Submit tips and contributions to newsletter@ameredia.com. We love multiculturalism and it shows. Call, email us or fill in this form for new business inquiries. Sources: United States Census Bureau (2000) , Epicurious |
“All objects, all phases of culture are alive. They have voices. They speak of their history and interrelatedness. And they are all talking at once!" - Camille Paglia 
multicultural snapshot media sheet bite-sized language good eats
2.Cook onion and caraway seeds in 1 tablespoon of butter and oil in a large saucepan, stirring intermittently until golden. Add cabbage and cover, continuing to cook mixture. Stir into the potato mixture with sour cream, dill, and salt and pepper to taste. Add a tablespoon or two of water if the mixture is too thick. Sit and let cool. creative Here's a recent print creative from our Russian market launch campaign for Channel One Russia on Comcast. global calendar Jan 1: Independence Day (Sudan) Jan 1: Independence Day(Haiti) Jan 2: Kaapse Klopse (South Africa) Jan 4: World Braille Day Jan 4: Independence Day (Burma) Jan 6: Army Day (Iraq) Jan 7: Orthodox Christmas (Russia) Jan 7: Genna (Ethiopia, Orthodox Christmas) Jan 7: Muharram (Muslim) Jan 11: Unity Day (Nepal) Jan 12: Youth Day (India) Jan 14: Maghi (Sikh) Jan 16: Religious Freedom Day (U.S.) Jan 18: Martin Luther King Jr. Day (U.S.) Jan 25: Burns Night (Scotland) Jan 25: Kirmeline (Lithuania) Jan 26: Duarte Day (Dominican Republic)
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Honors: AMÉREDIA CONTINUES WINNING STREAK AT 2009 EXCELLENCE IN MULTICULTURAL MARKETING AWARDS 
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