september header

to our readersto our readers

While we look forward to changing seasons and the upcoming seasonal holidays, we still cling onto the last remaining days of summer. Hope this summer was memorable for all. September marks the months of celebration for both Autumn Moon and Hispanic Heritage.

-- From all of us at Ameredia

spotlight on the south asian communityspotlight on: the Hispanic community

The 2010 Census is expected to count a record 50 million Hispanics, meaning one in every six U.S. residents, an increase in population by 42% since the year 2000 U.S. Census. Hispanics are the nation's second-largest consumer market after white non-Hispanics and second ranking for US Hispanic population worldwide. The U.S. Hispanic subgroups consist of: 66% Mexicans, 9% Puerto Rican, 3.4% Cuban, 3.4% Salvadoran, and 2.8% Dominican. Majority of the population is young, acculturated bilingually, and who don't spend as much time with Spanish-language media, but still have a deep rooted Latino identity.

More than one in three Hispanics in the U.S. are children under 18 years old. This youthful population indicates that children of immigrants will acculturate much faster than their parents. Nearly half of the Hispanic demographic in the U.S. is comfortable speaking English. 69% of all Hispanic and Latin Americans over the age of 5 are bilingual in English and Spanish. The average age is less than 10 years younger than non-Hispanic groups. Their median age is just under 28, and average household size has four members. 60.2% of all Hispanic and Latino Americans were born in the U.S. The Hispanic youth and the general youth population have little statistical difference, since they both are heavy users in social media, and have common similar interests. Latinos are largely optimistic and social. They are defined by culture, not by language.

The eight states with the most Hispanics are home to 76% of all U.S. Hispanics. About half of Hispanic consumers live in New Mexico, California, and Texas. The other six states include: Florida, New York, Illinois, Arizona, New Jersey, and Colorado. The Los Angeles County is the largest of any county in the nation, comprising 47% of country's ten million residents. Read more on Hispanic Demographics.

Hispanic Heritage Month
Sept 15 – Oct 15 is celebrated as Hispanic Heritage Month, a 30-day period to recognize the contributions and independence of Hispanic states and to celebrate Hispanic heritage and culture.

Hispanic Heritage Events
Sept 5 Mexican Independence Day Parade @ Los Angeles, CA
Sept 10 - 11 Hispanic Festival @ Grand Rapids, MI
Sept 11 Hispanic Heritage Festival @ Sherman, Texas
Sept 11 Mexican Independence Day Parade @ Chicago, IL
Sept 15 - 16 San Jose Mexican Heritage Festival @ San Jose, CA
Sept 17 - 18 Festival Latino de Lexington @ Lexington, KY
Sept 19 Mexican Bicentennial Independence Day Parade @ NYC, NY
Sept 26 Festival Latino @ Washington, DC

community eventsto go: community events

Throughout the month of September, festivities are celebrated among ethnic communities here in the U.S. Go out, experience, and enjoy!

Sept 3 - 6 Greek Festival in Columbus @ Columbus, OH
Sept 7 West Indian American Day Carnival @ Brooklyn, NY
Sept 17 - 19 Oktoberfest @ Salunga, PA
Sept 18 - 19 Autumn Moon Festival @ San Francisco, CA
Sept 18 - 19 Nevada County Italian Festival @ Grass Valley, CA
Sept 18 - 19 Traditional Polish Harvest Festival @ Houston, TX
Sept 19 Russian Mosaica Heritage Festival @ Philadelphia, PA
Sept 24 - 26 Italian American Fest @ West Windsor, NJ
Sept 25 Autumn Moon Festival @ Chicago, IL

Professional Eventsto go: professional events

Want to be more involved in the multicultural professional environment or learn about the ethnic markets? Here are some events you might be interested in.

Sept 9 Seattle 1st Ann. MultiCultural Biz Wiz Conf. @ Seattle, WA
Sept 9 - 11 Hispanic Business and Technology Expo @ San Diego, CA
Sept 10 Pennsylvania Diversity & Leadership Conf. @ Philadelphia, PA
Sept 13 - 14 24th World Div. Leadership Summit @ Cambridge, MA
Sept 14 - 15 Ann. Nat. Assoc. for Multi-Ethniicity in Comm. @ NYC, NY
Sept 15 3rd Ann. Innovations in Hispanic Marketing Conf. @ Denver, CO
Sept 29 Diversity Achievement and Mosiac Awards & Forum @ NYC, NY

Market Researchin the know: market research

Census Bureau Reports Minority Business Ownership Increasing at More than Twice the National Rate

The number of minority-owned businesses increased by 45.6 percent to 5.8 million between 2002 and 2007, more than twice the national rate of all U.S. businesses, according to the U.S. Census Bureau. In addition, the number of women-owned businesses increased 20.1 percent during the same period. The total number of U.S. businesses increased between 2002 and 2007 by 18.0 percent to 27.1 million. These new data come from the Preliminary Estimates of Business Ownership by Gender, Ethnicity, Race and Veteran Status: 2007, from the U.S. Census Bureau's 2007 Survey of Business Owners. Read more.

Latinas Face Cultural Tensions

As Hispanic women aspire to gain increased levels of success in education, business, entertainment and politics, their quest for empowerment forces many to balance traditional Latino values with modern U.S. components, reveals People en Español's most recent Hispanic Opinion Tracker (HOT) study. The result is a "hybrid" identity that blends in a powerful dose of inspirational U.S. values… and results in increased cultural tensions in the various roles Latinas play, primarily those of mother and employee Read more.

In The Newsin the news: our clients/partners

Comcast Named to 2010 "LATINA Style 50"

Comcast Corporation recognized as one of the 50 best companies for Latinas to work for in the U.S. in the LATINA Style for the fourth consecutive year. The annual ranking identifies corporations that are providing the best career opportunities for Latinas in the U.S. and is considered to be a leading company evaluation on career advancement. This year, more than 800 corporations in the U.S. were included in LATINA Style's search that was narrowed down to the top 50 companies Read more.

Agency Reportabout us: agency report

Team Améredia is busy launching campaigns around the Hispanic Heritage Month and Autumn Moon Festival, targeting two of the nation's largest ethnic groups, Hispanics and Chinese/Asians, across major DMAs and ethnic clusters nationwide. We also continued our winning streak at the Excellence in Multicultural Marketing Awards (EMMA) organized by NAMIC (National Association for Multi-ethnicity In Communications) with our creative and marketing work winning four Awards in Print, Radio, and Integrated Marketing Campaigns categories.

Améredia’s latest industry recognitions

Emma award Telly Hermes

We would love to hear from you! Submit tips and contributions to

We love multiculturalism and it shows. Call/email us or fill in this form for new business inquiries.

Sources: US Census and World Wide Web >

"We all should know that diversity makes for a rich tapestry, and we must understand that all the threads of the tapestry are equal in value no matter what their color."
- Maya Angelou

multicultural snapshot

multicultural snapshot
Some Latin American cultures practice Quinceañeras, a coming age ceremony comparable to a sweet sixteen in America. The planning will be coordinated by friends and family. The family priest will perform the ceremony in a church, where the girl will be baptized and overseen by Godparents. Friends and relatives will attend and witness as the girl transitions into a young woman. After the church ceremony, a party will take place in accommodation of a memorable father daughter dance in an elaborate dress, and other festivities.

media sheet
Univision is the premier Spanish language television network in the U.S. covering 95% of all U.S. Hispanic households. Its group companies including TeleFutura Network, Galavisión, Univision Television Group, Univision Radio, and are market leading media properties as well. Telemundo is the second largest Spanish language television network. Both networks are popular for their telenovelas (dramas) among others. Among other media, La Opinion (Los Angeles) and El Nuevo Herald (Miami) lead in newspapers, KSCA-FM (Los Angeles) in Radio, People en Espanol and Selecciones in Magazines and and in Online.

bite-sized language
Hispanics represent 15% of the U.S. population, and more people speak Spanish in America than they in Spain. Hispanics are now the first minority in the States with Spanish as the second most spoken language, with 30 million people using it on a daily basis. With over 20 Spanish –speaking countries, there is no one universal Spanish language. Each country has its own idiosyncrasies, traditions, culture, and words. However, a common greeting is "Buenos Dias Amigo- Amiga"- Good Morning my friend, or of course "hola" for hello.

good eats

good eats

Pollo Frito Receta
"Frito" is Spanish for fried and the chicken in the following recipe is pan fried with tomato sauce and bell peppers. Many traditional Mexican recipes are focused on using fresh ingredients and keeping the seasons simple.


6 chicken legs
1/2 cup tomato sauce
1 diced onion
3 chopped cloves garlic
1/2 diced green bell pepper
1 diced red bell pepper
1 cup water
2 peeled, quartered potatoes
3 chopped green chilies
1/4 cup breadcrumbs
Salt and black pepper, to taste

Wash the chicken and pat it dry. Season it with salt and pepper.

Heat the oil in a skillet, then sear the chicken until it is golden brown all over. Set the chicken inside and add the onion and garlic to the pan, sauté until tender. Add the water and tomato sauce and bring the mixture to a boil. Add the chicken back into the pan, as well as the green chilies and potatoes. Season with salt and black pepper. Cover the skillet and bring the chicken mixture to a boil, then turn down the heat and cook it for 5 minutes.

Uncover the skillet and add bell peppers, then let everything cook until the vegetables and chicken are tender. Add breadcrumbs and stir, to thicken the sauce. Cook for 1 minute more, and then serve with rice or even mashed potato.

Take a look at one of our Hispanic Heritage creative for Comcast


global calendar
September 8: Rosh Hashanah (Jewish New Year)
September 10: Eid al Fitr (Islam)
September 11: Ganesh Chaturhi (India)
September 18: Oktoberfest begins (Germany)
September 19: San Gennaro Day (Italian-American)
September 22: Autumnal Equinox (Japan)
September 22: Mid-Autumn Moon Festival (China)
Sept 22: Chuseok (South Korean Thanksgiving)

August 2010 Updates
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