to our readersto our readers: greetings

Happy April! Easter marks the end of Lent season this month for Christians, the world's largest religious group. Spring has finally arrived and as colors bloom, we continue bringing you insights that paint the multicultural spectrum of our nation – this month focused on the Polish American community.
-- Team Améredia

spotlight on the Czech American Communityspotlight on: the Polish American Community

On a seemingly ordinary day, the idea to create the world's most famous doll was born. Mattel co-founder Ruth Handler, daughter to Polish immigrant parents, created the Barbie doll in 1957 for her daughter Barbara who liked to play with paper dolls. It was also during that time when the Polish American community grew to around 3 million. Today, there are 9,757,528 (3.4 percent of the entire population) Polish Americans in the U.S., according to U.S. Census.

Poles represent the largest of the Slavic groups in America and as with most immigration stories, they had many waves of emigrants – four to be exact. Most were political dissidents at first, during the 1800s, until reasons changed ultimately for people in search of a better economic life. One of the earliest Polish names to have been taken note of is Anthony Sadowski, who founded what is known today as Sandusky, Ohio. Along with the first Polish settlements New York, Buffalo, Pittsburgh, Cleveland, Detroit, Milwaukee, Minneapolis, Chicago and St. Louis, Ohio remains home to one of the largest Polish American communities.

The first Polish settlement Panna Maria, a farming colony in Texas, was founded by more than 800 Catholic families. Representative of their religion and familial culture, it also served as their support system during their assimilation with the American way of life – financially and emotionally – and they were tightly knit due to national pride. Assimilation was smooth for the Polish community, evident with the 92.1 percent who speak English only at home today. Most Polish American families (63.5 percent of the population) earn their living in the fields of management, business, science and arts. Their median household income of $62,169 is significantly higher than the national average of $51,369.

Today, one of the largest Polish-American celebrations is Pulaski Day held in New York every October 11. The largest is Polish festival held in Milwaukee is set to happen this June. Among the most anticipated Polish holidays is Christmas season, when they carol around their neighborhoods in exchange for treats before they hold wigilia, their Christmas dinner. Other prominent Polish Americans are the Warner brothers Harry and Jack, actresses Sophie Tucker and Pola Negri, and Qtip inventor Leo Gerstenzang.

Polish American Organizations
The Polish American community has various organizations in the U.S., a few of which are listed below

American Council for Polish Culture
American Institute of Polish Culture
Jozef Pilsudski Institute of America
Poles and Friends of Poland
Poles in America Foundation
Polish American Association
Polish American Cultural Center
Polish American Health Association
Polish American Network
Polish Genealogical Society of America
Polish Institute of Arts and Sciences of America
The Kosciuszko Foundation

community eventsto go: community events

Apr 1 15th Annual Festa Italiana @ Tampa, FL
Apr 1 Kabuki Dance @ Townson, MD
Apr 5 Varli Food Festival @ New York, NY
Apr 6 Costa Rica: Colors, Creatures & Curiosities @ Reading, PA
Apr 7 Jashn: Holi Show 2012 @ Atlanta, GA
Apr 7 Shababa Creative Family Passover Seder @ New York, NY
Apr 7 Scarborough Renaissance Festival @ Waxahachie, TX
Apr 9 Festival of Indian Dance @ New York, NY
Apr 13 Spotlight Asia: Cocktails and Cultural Fusions @ Houston, TX
Apr 14 Japanese Street Festival @ Washington, DC
Apr 14-15 Cherry Blossom Festival @ San Francisco, CA
Apr 15 Gran Fondo San Diego @ San Diego, CA
Apr 17 Flamenco Gypsy Journey @ Davis, CA
Apr 19 Moscow Festival Ballet @ Englewood, NJ
Apr 20 Austin Reggae Festival @ Austin, TX
Apr 21 Queer Women & Transgender Community @ Oakland, CA
Apr 21 Dunedin Highland Games @ Dunedin, FL
Apr 21 India Fair @ Edison, MJ
Apr 22 Feria Latina @ Atlanta, GA
Apr 22 Peelay! A Hindi Comedy @ Atlanta, GA
Apr 22-29 Black Gay Pride @ Philadelphia, PA
Apr 24 African Dance Workshops @ New York, NY
Apr 26 Yoko Hiraoka Performance @ Houston, TX
Apr 27 Sakura 100 Project @ Washington, DC
Apr 28 Germanfest @ Muenster, TX
Apr 29 Triad Highland Games @ Greensboro, NC

Professional Eventsto go: professional events

Apr 2 NGLC Conference @ New York, NY
Apr 2-3 Digital Impact Conf @ New York, NY
Apr 3 Women's Leadership Exchange @ New York, NY
Apr 4 TiE Networking Mixer @ San Francisco, CA
Apr 4-5 Diversity & Inclusion Leadership @ New York, NY
Apr 5 Diversity Conference @ New York, NY
Apr 6 2012 NCMSDC Awards Gala @ San Francisco, CA
Apr 9-12 Immigration and Culture Forum @ Baltimore, MD
Apr 11-13 Hispanicize 2012 @ Miami, FL
Apr 12 National Chinese Language Conference @ Washington, DC
Apr 16-17 The Power of Hispanic Inclusion @ Chicago, IL
Apr 18-19 Diversity Conference @ Cincinnati, OH
Apr 18-20 African American Travel Conference @ Baltimore, MD
Apr 23 Women in Communications Awards @ New York, NY
Apr 23-26 Latin Music Conference & Awards @ Miami, FL
Apr 24-25 Marketing to Women Conference @ Chicago, IL
Apr 25-27 12th Annual National Business Conf @ Mashantucket, CT
Apr 25-27 4A's PR Conference @ New York, NY
Apr 25-27 Higher Education Summit @ Washington, D.C.
Apr 26 AAF Thought Leadership Forum @ Chicago/NY/DC
Apr 27-28 Target the Multicultural Consumer @ New York, NY
Apr 28 TiECon Southeast 2012 @ Atlanta, GA
Apr 30 Learning Diversity & Inclusion @ Atlanta, GA

Market Researchin the know: market research

Gen C: Americans 18-34 Most Connected
The latest Census reports that Americans ages 18 to 34 are the most active on digital media. "Generation C" comprise the largest portion of consumers in online video (27 percent), visiting social networking/blog sites (27 percent), owning tablets (33 percent) and using a smartphone (39 percent), a Nielsen report tells us.

1 out of 3 Bloggers are Moms
A Nielsen report reveals that blogs increased from 36 million to 181 million in just five years and a majority of them – 1 in 3 – are women. While 6.7 million people publish blogs on blogging websites, another 12 million write blogs using their social networks. Blogger, WordPress and Tumblr are the blogging sites of their choice.

Latinos Most Active Digital Media Users
More than half (54 percent) of Latinos in the U.S. are on Facebook compared with only 43 percent of white Americans, and English-speaking Latinos outpace white Americans in adoption of Facebook and Twitter. Despite this, a Pew Internet & American Life Project researcher says that English and computer literacy are still barriers to Internet for first-generation Latino immigrants.

America's Jobs Gap to Close by 2020
The Hamilton Project predicts that it will take until 2020 to close the jobs gap – when Hispanics and Asians comprise the two largest working populations. The U.S. faces jobs gap of 11.4 million jobs but employer payrolls have increased by an average of 245,000 over the last three months.

On The Webon the web: insights

From blogs to national publications, Améredia combs the finest multicultural resources online for the latest and most relevant industry news. Here are a few that had us talking last month, including some of our very own agency bloggers:

5 Tips for Multicultural Communications
Answering The Call: Number of Mosques in America Increasing
The Economist
Hennessy Goes 'Wild' for the Pursuit of Achievement
The New York Times
Homeless Youth: the Next Battle for Gay Equality
The Wall Street Journal
Is There Such A Thing As A Multicultural Consumer Segment?
New Marine Corps Effort Aims For Diversity
New York Gay Hotel Looks To Thriving LGBT Tourism
Shifts in Multicultural Marketing Are Affecting Agency Roles
Advertising Age
Spanish-Language Media Help Shape Public Policy
Hispanic Market Info
Best of Both Worlds: Hispanic Millenials Embrace Bicultural Birthright
The Six Secrets the Girl Scouts Have Kept for a Century
The Wall Street Journal
What Asian Americans Reveal About Affirmative Action
Why Latino Voters Will Swing the 2012 Election

In The Newsin the news: our clients ⁄ partners

Comcast to Launch Four Multicultural Channels
Comcast Cable will launch four minority owned-and-operated networks to its eight million subscribers between April and January 2014. African-American targeted channels Aspire and Revolt, and Hispanic-themed services El Rey Network and Baby First Americas will receive "fair rates" from Comcast.

PG&E Leads State's Diverse Supplier Spending at $1.6 Billion
Pacific Gas and Electric Company has achieved an all-time high of $1.61 billion in spending with diverse suppliers in 2011. The California Public Utilities Commission (CPUC) said that PG&E spent more on products and services from businesses owned by minorities, women, and service-disabled veterans than any other utility and telecommunication company in California.

SFO to Allow Non-Stop Flights to Paris
San Francisco International Airport (SFO) will allow travelers to fly non-stop from SFO to Paris beginning May 26, 2012 to September 8, 2012. XL Airways has announced the new service between SFO and Paris Charles de Gaulle (CDG), with the first scheduled flight at 8:40 p.m. to arrive at CDG the next day at 4:25 p.m.

Agency Reportabout us: agency report

The coming of Spring has brought new ventures for Améredia. The agency announced its partnership with the American Advertising Federation (AAF) to further expand the Federation's diversity vision and industry-leading multicultural initiatives. Our Principal Pawan J. Mehra was appointed to the AAF's Mosaic Executive Council which oversees its wide array of multicultural programs. Earlier in March, Mehra was a panelist at the regional PA-NJ-DE Minority Supplier Development Council meeting in Philadelphia, Pa., where he shared insights on best practices in supplier diversity as the Council's "Supplier of the Year" award winner. Taking our vision to the mainstream, Améredia joined various agency professionals at the 4A's Transformation LA conference. The team in San Francisco rolling out multicultural campaigns for its partners San Francisco International Airport and the Japanese megabrand, Kikkoman, in addition to the launch of Cherry Blossom campaigns in the Japanese American community. Recent recognitions include CableFAX's "CableFAXIES" awards and Diversity Business's "Top Business in America." Twitter, Facebook and LinkedIn. Subscribe to réd, the nation's most comprehensive multicultural e-newsletter. Hear from our thought leaders on our multicultural blog améredian.


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cultural snapshot

cultural snapshot
Panna Maria
Virgin Mary in English, Panna Maria is the oldest Polish settlement in the United States, symbolizing America's embracement of Polish communities. Located in Texas, Panna Maria was founded in 1852 by Father Leopold Moczygemba with the earliest Polish-American communities. Home to the first Polish private school and first Polish Catholic church, Panna Maria still welcomes visitors to learn and enjoy its preserved history up to this day.

media sheet
Founded 40 years ago, Nowy Dziennik or Polish Daily News, is published weekdays in New York with a circulation of 14,000. Distributed nationwide and accessible online, it boasts of its reputation as "the largest and most prestigious Polish-language daily newspaper in the U.S."

bite-sized language
Written in an alphabet based on the Latin alphabet, the Polish language is the official language of Poland. It is the second most widely spoken Slavic language after Russian with 40 million speakers worldwide. In the U.S., there are 619, 567 Polish speakers and the largest Polish speaking states are Illinois, New York and New Jersey, according to the 2008 U.S. Census.

Hello: Czesc
Good morning: Dzien dobry
How are you?: Jak sie Pan(i) miewa?
How do you say… in Polish? Jak sie mowi ... po polsku?

good eats
good eats

Pierogi ruskie (potato-cheese pierogi)
No need to wait for Christmas Eve to prepare this delicious treat. If you're having someone over, for any reason, show them your Polish cuisine skills that would not even take an hour of your time.

• 2 1/2 cups flour
• 1 egg
• 1 teaspoon salt
• 1 cup warm water
Potato-cheese filling:
• 2 pounds boiled potatoes
• 2 tablespoons onion cooked in butter
• 8 ounces farmers cheese or white cheese
• Salt and pepper to taste

Peel potatoes and fork blend or mash, mix with onion and cheese. Season to taste and set aside. Place 2 cups flour in a large bowl, mix the egg, then add the salt and water. Knead the dough on floured surface and then place the filling in the center and fold the dough to form a half circle. Boil them until they float, then serve warm with caramelized onions and sour cream. Enjoy!

Check out our creative for SJWC.

meet améredian, Kevin
"I create ideas to convey multicultural messages at Améredia"


My own multicultural roots:
At last check, my family tree has English, French, German, Scottish and Mexican roots. Originally from a small town in Northern California, I was attracted to the vibrant, multicultural hub of San Francisco as a place where I could find common themes between various cultures to be inspired by. People often forget that we have more in common than we tend to realize, and at Améredia I'm constantly reminded of it.

Partner Profile
msdc logo
The PA-NJ-DE Minority Supplier Development Council (PA-NJ-DE MSDC) is an affiliate of the National Minority Supplier Development Council, one of the country's leading business membership organizations. It provides increased procurement and business opportunities for minority businesses of all sizes and a connection between corporate America, government entities, and minority-owned businesses. Headquartered in Philadelphia, Pa., the PA-NJ-DE MSDC represents over 125 corporate members and 350 MBEs with more than 35,000 employees and $14 billion in revenue throughout Eastern and Central Pennsylvania, South Jersey and Delaware.

global calendar
Apr 2
Malvinas Day (Argentina)
World Autism Awareness Day (UN)
Apr 4
Independence Day (Senegal)
Qing Ming Festival (China, Taiwan)
Apr 5
Maundy (Holy) Thursday (Christian)
Apr 6
Chakri Day (Thailand)
Good Friday (Christian)
National Tartan Day (Canada, U.S.)
Pesach (sundown) (Jewish)
Apr 9
Easter Monday (Christian)
Apr 13
Songkran (Thailand)
Buddhist New Year
Good Friday (Coptic & Eastern Orthodox Christian)
Vaisakhi (Sikh)
Apr 16
De Diego's Birthday (Puerto Rico)
Income Tax Pay Day (U.S.)
Sham el-Nessim (Egypt)
Apr 17
Independence Day (Syria)
Apr 18
Independence Day (Zimbabwe)
Yom Ha-Shoah (sundown) (Jewish)
Apr 19
Yom Ha-Shoah (Jewish)
Independence Day (Venezuela)
Apr 20
Festival of Ridvan (sundown) (Baha'i)
National Day of Silence (LGBT) Apr 23
National Sovereignty Day & Children's Day (Turkey)
St. George's Day (Christian)
Apr 24
Armenian Martyr's Day (Armenia)
Apr 25
Administrative Professionals Day (U.S.)
Anzac Day (Australia, New Zealand, Samoa)
Festa della Liberazione (Italy)
Sinai Day (Egypt)
Yom Hazikaron (Israel)
Apr 26
Gathering of Nations Powwow (U.S. - Native American)
Union Day (Tanzania)
Yom ha'Atzma'ut (Israel)
Apr 27
Freedom Day (South Africa)
National Arbor Day (U.S.)
Independence Day (Togo)
Apr 30
Beltane (Celtic, Pagan)
Koningendag (Netherlands)
Liberation Day (Vietnam)
2nd day of Golden Week (Japan)

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