to our readers: Greetings

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Happy November! Join us this month as we take a closer look at a community that's had a significant impact on our country's culture with their rich ancestry and traditions as we celebrate Native American Heritage Month. Learn more about the beautiful and resilient spirit of the Native American community in this issue of réd!
- Team Améredia

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spotlight: The Native American Community

The rich and unique chronicles of Native American history can be traced back many centuries ago, beginning thousands of years before Christopher Columbus' ships landed in the Bahamas. Scholars estimate that by the time European settlers arrived in 15th century A.D., there were more than 50 million people already living in the Americas - the nomadic predecessors of modern Native Americans. Approximately 10 million of these inhabitants were already dwelling in what would later become the United States.

Over time, these migrants and their descendents expanded their habitation, adapting to whatever their surroundings called for. Depending on the location, tribes of Native Americans developed different skills - some built cities, developed governing bodies, traded, or remained hunters and gatherers if they saw fit.

community Photo by grand_canyon_nps from Flickr

While the late 1800s and beyond brought great struggles for the Native American people, their inherent passion for the land prompted tough battles to protect their natural dwellings. Despite the unfortunate obstacles that they have faced along the way, there are still many Native Americans that strive to ensure that their way of life is preserved, recognized and supported.

community Photo by widnr from Flickr

Today, there are approximately 560 federally recognized tribes within the United States and about 4.5 million Native Americans and Alaska Natives living in the U.S., making up about 1.5% of the total population. According to a 2010 census brief, the top 5 areas with the highest percentage of Native Americans are Alaska, Oklahoma, Montana, New Mexico, and Wisconsin.

In 2007, there were more than 45,000 Native American- and Alaska Native-owned firms in California, the leading state, followed by Oklahoma, Texas, and New York. 80% of the community (25 years and older) has at least a high school diploma, and 16% has obtained a bachelor's degree.

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links: Native American Organizations

The Native American community has various organizations in the U.S., a few of which are listed below.

American Indian Business Leaders (AIBL)
American Indian Heritage Foundation
American Indian Research and Policy Institute (AIRPI)
National Center for American Indian Enterprise Development (NCAIED)
National Congress of American Indians (NCAI)
Native American Finance Officers Association (NAFOA)
Native American Journalists Association (NAJA)
Native American Public Telecommunications

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links: Native American Social Media

twitter Top Profiles:

Sherman Alexie (@Sherman_Alexie):
National Book Award-winning author of The Absolutely True Diary of a Part-Time Indian
Followers: 68.4K
Tweet: "I sing an honor song for all you brave & beautiful 21st Century Natives doing somersaults on the highwire above colonialism."

Wab Kinew (@WabKinew):
Award-winning journalist, musician, and host of 8th Fire on CBC
Followers: 29K
"Get rich my Niichiiz, the only bargaining chip the government has over our communities is our poverty"

Gyasi Ross (@BigIndianGyasi):
Essayist, writer, poet, speaker lawyer, and activist. Author of How to Say I Love You in Indian.
Followers: 5,006
Tweet: "Forgiveness is a powerful medicine that has the unique power to heal both the forgiven and the forgiving. #Indigenous #Community #Native"

facebook Resource Pages:

Native American Times:
Inter-tribal community news source generating active discussion on Native American news, issues, life, and culture.
Likes: 260K

Native American Journalists Association:
Community that educates and unifies its membership through journalism programs that promote diversity and encourage free expression.
Likes: 2,123

Native Americans in Philanthropy:
Group with the mission of advancing philanthropic practices grounded in Native values and traditions.
Likes: 636

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to go: Community Events

Nov 1 | Diwali: Festival of Lights | San Antonio, TX
Nov 1 | Creation Station: Diwali Rangoli | Houston, TX
Nov 1 | Dia de los Muertos Community Concert | San Francisco, CA
Nov 3 | National Gugal Center Artists - Trad. Korean Music | Houston, TX
Nov 3 - 6 | Out & Equal Workplace Summit | San Francisco, CA
Nov 5 | U.S.-China Summit & Gala Dinner | Los Angeles, CA
Nov 6 | Spotlight Taiwan: Taste of Taiwan | Houston, TX
Nov 6 - 9 | South Asian Film Festival | San Francisco, CA
Nov 7 | Holiday Parade & Fireworks | Road Troy, MI
Nov 7 - 11 | Portland German Film Festival | Portland, OR
Nov 8 | Hmong New Year Celebration | Seattle, WA
Nov 8 | Komodo Matsuri Festival | Chicago, IL
Nov 14 - 16 | Hong Kong Cinema | San Francisco, CA
Nov 16 | 14th Festival de Puerto Rico | San Antonio, TX
Nov 21 - 22 | Phil. Asian Am. Film Festival | Philadelphia, PA
Nov 27 | Issaquah Turkey Trot 5K | Issaquah, WA
Nov 28 - Dec 23 | Christmas Ships Parade | Seattle, WA
Nov 29 | Macy’s Great Tree Lighting | Dallas, TX
Nov 30 | Seattle Marathon & Half Marathon | Seattle, WA

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to go: Professional Events

Nov 1 | Black Business Women Rock! Conference | Los Angeles, CA
Nov 2 | NMSDC Conference & Business Opp. Fair | Orlando, FL
Nov 3 | VeteransConnect Virtual Career Fair
Nov 4 | Chicago Networking Conference | Los Angeles, CA
Nov 6 | Diversity Best Practices Benchmarking Teleconference
Nov 9 - 11 | ANA Multicultural Marketing & Diversity Conf. | Miami, FL
Nov 10 - 11 | Leadership in Advancement Management | Chicago, IL
Nov 13 | APACC Women's Leadership Conf. | Plymouth Township, MI
Nov 17 | The Art of Active Networking | San Francisco, CA
Nov 17 | AWIB Marketing - On & Offline Strategies | New York, NY
Nov 17 - 18 | Minority Advancement Institute | Washington, D.C.
Nov 18 | Powerful Event for Powerful Women | New York, NY
Nov 19 | LGBTBE Strategic Growth & Dev. Institute | Washington, D.C.
Nov 19 | Blacks in Tech.: Insights Thru Data Visualization | Cin., OH
Nov 20 | Los Angeles Diversity Career Fair | Los Angeles, CA

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in the know: Market Research

One in Five U.S. Residents Speaks Foreign Language at Home, Record 61.8 million
According to recently-released 2013 Census Bureau figures, the number of foreign-language speakers increased by 2.2 million between 2010 and 2013. Spanish, Chinese, and Arabic speakers have grown the most since 2010.
Read More >> Download Report >>

U.S. Ranks 20th in Equality Between Men and Women
Data released by the World Economic Forum shows that the U.S. has placed 20th in a 2014 ranking of gender gaps around the world. Among 142 tracked countries, that puts the nation up three slots from last year based on several components, including educational attainment, economic opportunity, and political empowerment.
Read More >> Download Report >>

Female Small Business Owners are Most Likely to Turn to Social Media to Grow Their Businesses
A survey of U.S. small business owners, by Ink from Chase and The National Association of Women Business Owners (NAWBO),revealed that 65% of female owners are focused on social media platforms versus males (54%).

Christmas in October? Not Quite, but 22% of Americans are Already Shopping
Nielsen reports that approximately 10% of consumers say they are planning on spending more for this year's holiday season than they did last year. Multicultural households account for 43% of the projected extra spending (17% African-Americans; 13% Asian-Americans; 13% Hispanic)

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on the web: Insights

From blogs to national publications, Améredia combs the finest multicultural resources online for the latest and most relevant industry news. Here are a few that had us talking last month.

L'Oreal USA Acquires Carol's Daughter

What I Learned From the Hispanic Community About Entrepreneurship

JCPenney Names Black CEO
Diversity Inc.

Connecting Through Culture: African Americans Favor Diverse Advertising

Meet Generation Z

How Ads that Empower Women are Boosting Sales and Bettering the Industry

Multicultural Women Face Higher Hurdles in Retail and Consumer Goods Industry
PR Web

Brands Will Never Win the Hispanic Market Without One Critical Strategy

Marketers: It's Time for a Millennial CMO

Are These the 12 Types of Millennials?

International HR Administration: In the 21st Century, Workforce Diversity Goes Beyond Race, Gender

SMS 2014: Ideas That Move Us Forward: Cross-Cultural Marketing
Sports Business Daily

Hispanics: A Bigger, Better Consumer Market Than Millennials

Ready or Not, It's Time to Go Total Market
PR Week

White House Launches Online Resource for Asian American Data
NBC News

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Tweet Of The Month:
A #totalmarket approach to #consumer insights has a really strong base for comparison across #multicultural segments

FB Post Of The Month:
"I don't think anybody anywhere can talk about the future of their people or of an organization without talking about education. Whoever controls the education of our children controls our future." ~Wilma Mankiller

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Neighborhood Spotlight: Oklahoma City, OK

media sheet Photo by rutlo

Oklahoma has the second greatest percentage of Native Americans in the U.S., with 39 federally-recognized tribes. Oklahoma City is home to 36,572 indigenous residents and has ranked number 4 in a list of cities with the highest percentage of Native Americans and Alaska Natives. OKC is currently in the process of building the American Indian Cultural Center and Museum – a $110 million project meant to educate the public on Oklahoma’s significant Native history. Every June, the city celebrates the three-day Red Earth Festival, showcasing various arts within the beautiful Native American culture.

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Media Sheet: ICTMN

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Indian Country Today Media Network (ICTMN), originally published as weekly print beginning in 1981, is now a digital-only website that provides national news stories for Native people in North America. Owned by the Oneida Nation of New York, this news source announced in July 2014 that they had 1,009,761 unique registered visitors for the month of June 2014. Serving as the self-titled “Nations’ Leading American Indian News Source,” ICTMN is now internationally recognized, with 85% of their visitors located in the U.S., while the remaining can be found in Canada (4.3%), Australia, United Kingdom, and India.

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Bite-Sized Language

media sheet According to the U.S. Census Bureau, the Navajo language (Diné Bizaad) is the most spoken Native American language in Native American or Alaska Native areas, with more than 160,000 speakers of the dialect. In general, speakers of Native North American languages are prevalent in the states of Alaska, Arizona, and New Mexico. 65% of Native North American language speakers lived in these three states. During World War II, the U.S. Army collaborated with Navajo servicemen to use their language to transmit secret U.S. military messages, which was never deciphered by the opposition.

Get familiar with a few common phrases:

How are you? - E la na tte?Haash yinishly?
Do you speak Navajo? - Dinéena bizaad doo shi?

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Good Eats: Buffalo Stew (Tanka-Me-A-Lo)

Traditional Native American dishes have carried on through generations and have even been adopted into the U.S. cuisine we know today, including foods like cornbread, blueberry, hominy, etc. Although recipes vary depending on region, there is a recognizable use of both domesticated and wild food groups in many of the dishes. For this month’s Good Eats, we're featuring an easy-to-make Native recipe that some of us may already be familiar with.

eat Photo & recipe from


  • 2 stalks celery (cut 1 in. long)
  • 1 (12 ounce) can stewed tomatoes
  • 2 lbs buffalo stew meat (cut into 1 in. cubes)
  • 4 quarts water
  • 2 lbs red potatoes (not russets) or 2 lbs white potatoes (not russets)
  • 1 cup barley

  • Directions
    Brown the buffalo meat cubes on high heat until seared about 3 minutes. Add 4 quarts of water, potatoes and carrots. Boil until vegetables are tender. Add stewed tomatoes, celery, and barley. Cook an additional 5 minutes. Remove from fire and place into baking dish. Bake 425°F for 30 minutes, remove from oven, and enjoy! Note: this stew can also be made with elk, bear, or even rabbit meat in place of the buffalo.

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    Partner Profile: 361 Degrees Consulting

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    361 Degree Consulting is a consulting company focused on developing effective marketing strategies and tactics for their clients. They design, develop, and manage both traditional and non-traditional research among multicultural segments, collaborating with clients to think beyond the familiar and proven methods of marketing.

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    Good Reads: Ceremony by Leslie Marmon Silko

    Diversify your bookshelf and refresh your mind with this month’s must read!

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    Tayo, a young Native American, finds himself held captive as a prisoner of the Japanese during WWII. Upon his return to the Laguna Pueblo reservation, his feeling of alienation and estrangement are only magnified. As other returning soldiers find refuge in violence and alcohol, Tayo searches for a different kind of comfort. This quest calls for him to discover the Indian past and its traditions, beliefs, and stories as this search becomes a ritual within itself, defeating the most crippling of adversities - despair.

    Get your copy today!

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    Global Calendar

    Nov 1
    All Saints' Day (Roman Catholic)
    Revolution Day (Algeria)
    Nov 2
    All Souls' Day (Catholic)
    Dziady - Remembrance Day (Belarus)
    Haile Selassie's Coronation Day (Rastafarian)
    Nov 4
    General Election Day (U.S.)
    Nov 5
    Guy Fawkes Day (U.K.)
    Nov 9
    Independence Day (Cambodia)
    Nov 10
    Constitution Day (Dominican Republic) National Heroes Day (Indonesia)
    Nov 11

    ~ Nov 12 Birth of Baha'u'llah (Baha'i)
    Nov 14
    Children's Day (India)
    Nov 15
    Proclamation of the Republic Day (Brazil)
    Nov 16
    International Day for Tolerance (U.N.)
    Nov 20
    Universal Children's Day (U.N.)
    Transgender Day of Remembrance (LGBT) Revolution Day (Mexico)
    Nov 22
    Independence Day (Lebanon) Nov 23
    Kinro Kansha no hi (Japan)
    Nov 26
    Day of the Covenant (Baha'i)
    Nov 27
    Thanksgiving Day (U.S.)
    Nov 28
    Republic Day (Chad)
    Independence Day (Albania, Panama)
    Native American Heritage Day (U.S. - Native American)
    Nov 30
    St. Andrew's Day (Scotland)

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