to our readers: Greetings

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Happy September everyone! Summer is now just a memory, and Fall officially begins on September 22 bringing it’s signature orange leaves and cool breezes. September is also Hispanic Heritage Month, a month-long celebration that looks into the vibrant Hispanic culture. To honor Hispanic Heritage Month, we will look into the many contributions Cuban-Americans have made in the USA – from cuisine to culture.
—Team Améredia

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spotlight: The Cuban American Community

Cubans have had a long history of migrating to the United States, most commonly for political reasons and the declining economic conditions back at home. Since 1959, there have been at least four distinct waves of Cuban immigration into the United States. The first migration began immediately after Castro’s victory in early 1959, where nearly 250,000 Cubans migrated into the United States. From then on, many Cubans took advantage of opportunities like the Mariel Boat Lift to enter the United States as economic conditions worsened back home.

The earliest migrants were drawn from the highly educated and conservative middle and upper classes, where as most recent migrants have been poorer and less educated. The diversity of migrants over the years has created a proper reflection of the Cuban population as a whole within the United States.

community Photo by Susan Sermoneta from Flickr

The Cuban American community is well assimilated in the United States, with many members of the community being active in political and economic discussions. The median annual personal earnings for Cubans ages 16 and older were $25,000 in 2010, which is higher than the overall median earnings for Hispanic Americans which falls around $20,000. As their education and income levels are higher than the overall Hispanic American population, they have low poverty levels similar to the levels of the general U.S population.

community Photo by Doug88888 from Flickr

Family dynamics for Cuban Americans is changing from the traditional roles set in Cuba to a more relaxed dynamic. In Cuba, a family is characterized by patriarchy and strong parental control over children as are most Hispanic cultures. In America however, the power of parents over their children is much more relaxed, and women have more power over the family. With more Cuban-American women working, they exercise a much larger leadership role in contrast with the usual “housewife” persona given back home.

community Source from EveryCulture.com

links: Cuban American Organizations

The Cuban American community has various organizations in the U.S., a few of which are listed below.

Cuban American Alliance
Cuban American Association of Civil Engineers
Cuban American Bar Association
Cuban American CPA's Association
Cuban Americans for Engagement
Cuban American National Council (CNC)
Cuban American National Foundation (CANF)
Cuban American Veteran Association
National Association of Cuban-American Educators (NACAE)
San Carlos Institute

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to go: Community Events

Sep 1 West Indian American Day Parade @ Brooklyn, NY
Sep 1 African Festival of the Arts @ Chicago, IL
Sep 3-7 Grande Festa Italiana @ Port Washington, NY
Sep 5-7 Pittsburgh Irish Festival @ Homestead, PA
Sep 6 German Day Festival @ Chicago, IL
Sep 6-7 Ukranian Village Festival @ Chicago, IL
Sep 7 Intenrational Honduran & Central American Parade & Festival @ Bronx, NY
Sep 7 Central American Parade @ Chicago, IL
Sep 11-21 San Gennaro Festival @ Little Italy, NY
Sep 12-14 Lebanese Food Festival @ Pittsburgh, PA
Sep 13 Pilsen Mexican Independence Parade @ Chicago, IL
Sep 13-14 Great Irish Fair @ Coney Island, NY
Sep 19-21 Korus Korean Festival @ Centreveilla, VA
Sep 20 German-American Steuben Parade @ New York, NY
Sep 20-21 Japan Fest @ Duluth, GA
Sep 21 Hispanic Fest @ Fort Walton Beach, FL
Sep 21 Mexican Independence Day Parade @ New York, NY
Sep 21 African American Day Parade @ Harlem, NY
Sep 26-27 Latin Fajita Fiesta @ Buda, TX
Sep 27 Italian Festival in Historic Smithville @ Smithville, NJ

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to go: Professional Events

Sep 3-5 Women's Business Enterprise Council West @ Las Vegas, NV
Sep 4-6 NAAAP International Convention @ Anaheim, CA
Sep 8-9 National Association of Women Business Owners @ Inidianapolis, IN
Sep 9 Diversity Solutions Best Practices Conference @ Washington, DC
Sep 16-20 National Black MBA Association @ Atlanta, GA
Sep 17 Women Business Development Council @ Chicago, IL
Sep 17 Hispanic Music and Entertainment Marketing Forum @ Portada, NY
Sep 17-20 ADCOLOR Awards & Industry conference @ Los Angeles, CA
Sep 18 8th Annual Hispanic Advertisement and Media Conference @ Portada, NY
Sep 21-23 US Hispanic Chamber of Commerce @ Salt Lake City, UT
Sep 22-25 Diversity Certification Seminar @ Washington, DC
Sep 24-26 Annual NAHP Convention & Business Expo @ Oak Brook, IL
Sep 24-28 Association for the study of African American Life and History @ Memphis, TN
Sep 25-27 National Society of Hispanic MBA conference @ Philadelphia, PA


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in the know: Market Research

Research Shows that Women-Owned Firms Exceed Growth Expectations, but Still Lack Access to Capital
The NWBC stated that getting more money into the hands of women entrepreneurs continues to be a top priority in order to help women start and grow their businesses. Research on this issue is a crucial first step in facilitating this change.
Read More >> Download Report >>

Women penalized for promoting women, study finds
Women and minorities who support the advancement of other women and minorities are perceived as less competent a new study out of the University of Colorado finds. The study included 362 executives from the banking, consumer products and food industries. The study also found that white men who scored high on the scale of valuing diversity got higher performance review scores.
Read More >> Download Report >>

U.S. Hispanics positive about their standard of living
Blacks, whites, and Hispanics in the U.S. have grown steadily more positive about their standard of living since 2011, as measured by Gallup's Standard of Living Index. Hispanics have seen the greatest increase of the three groups, and are now significantly more upbeat about their standard of living than whites or blacks.
Read More >>

Hispanic Millennials and Healthcare
The second wave of the Hispanic Millennial Project focuses on healthcare. It explores attitudes and behaviors associated with health, diet, and exercise, as well as health-related technology, insurance, and the Affordable Care Act (aka Obamacare). This study shows that healthcare is a vital topic for Hispanic Millennials.
Read More >> Download Report >>

Meet the Millennial Multicultural Music Listener
Millennials are more racially and ethnically diverse than any previous generation in the U.S.—40 percent identify as African-American, Asian-American or Hispanic. This young and diverse generation makes up 24 percent of the country's overall population (the same as Baby Boomers), and their spending power is growing. That's good news for industries they favor, like music. Multicultural consumers spend, on average, $7 more on music than the total market, accounting for 31 percent of total spending on music.
Read More >>

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on the web: Insights

On The Web From blogs to national publications, Améredia combs the finest multicultural resources online for the latest and most relevant industry news. Here are a few that had us talking last month.


Apple releases employee diversity statistics
Apple

A look at acculturation models in the US
HispanicAd

The pay gap between men and women continues to widen
Yudu

Asian Americans record most TV than any other racial group
Nielsen

Hispanic growth in travel industry to grow exponentially
Mediapost

In Venezuela, young consumers are Facebook’s biggest fans
eMarketer

Hispanic Millennials in border states offer a glimpse of the future
HuffingtonPost

Majority of Latin America’s smartphone users buy via mobile
eMarketer

Spanish ads pull on US Hispanics emotions
eMarketer

Cantwell proposes bill to aid women owned businesses
SmallBizTrends

White students to no longer be a majority at school
Nola

Two Hispanic markets – Two Business models
ThinkMulticultural

Want to reach Hispanic Millennials? Go #Mobile!
HuffingtonPost

LGBT marketing comes to China
AdAge

NFL begins efforts to connect with female fans
AdWeek

Verizon launched digital bicultural campaign
Facebook

Understanding the Generation Z demographic
AdWeek

How culture affects business in Latin America
Mashable

ESPN college football spot shows diverse fan base
WSJ

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Tweet Of The Month:
#Hispanics make up 39% of California's population yet only account for 4% of #SiliconValley jobs, lots of work ahead: http://ow.ly/A7iO2

FaceBook Post Of The Month:
Need a reminder as to what #MulticulturalMarketing is? Heres a great article: http://ow.ly/An1W6


neighborhood spotlight: Miami, Florida
media sheet By Dishfunctional
Although there are sizable communities of Cuban-Americans in New York, New Jersey, and California, there three states together only make up 23% of the Cuban population. Florida, and Miami specifically, is the center of the Cuban-American community with almost 63% of the total 1 million living in Florida alone. Initially settling in a section of Miami nicknamed “Little Havana”, they have since spread beyond those initial boundaries establishing tight cultural communities.


Media Sheet media sheet El Diario Granma is the most widely read newspaper in Cuba published daily by the Cuban Communist Party. Its online version comes in multiple languages and proved an easy way to connect with the Cuban American community. Although the majority of its readers are in Cuba (62.2%), it is shared extensively through Facebook and social media sites where most of its Unique Visits originate from. The site gets an average 2.21 page views/visitor who spend around 3:30 mins each. The site gets on average 37,060 Unique Visitors per month in the US.


Bite-Sized Language media sheet Cuban-Americans are similar to their Hispanic peers in that they predominantly speak Spanish, as well as English for the more Acculturated ones. Here are some common phrases to help you strike a conversation:

Good Evening – Buenas Tardes
Do you speak English? – Habla ingles?
Thank You (Very Much) – (Muchas) Gracias
Goodbye – Adios/Chao


Good Eats: Ropa Vieja

The Cuban cuisine is derived from the mingling of Spanish and West African cuisines in the climate of the Caribbean. Pork and beef are the most common meats in the traditional Cuban diet, which is usually paired with rice, beans, and root vegetables. For this month’s Good Eats we are going to feature the Cuban national dish, Ropa Vieja.

eat Photo & Recipe fromTasteOfCuba

Ingredients
• 2 1/2 lbs flank steak, cut in strips
• 5 tablespoons oil
• 2 1/2 teaspoons minced garlic or 5 cloves garlic, minced
• 1 large onion, diced
• 1 green pepper, diced
• 1/4 teaspoon black pepper
• 1 (8 ounce) can tomato sauce
• 1 cup water
• 6 ounces sofrito sauce

Directions
Heat 3 tbsp. oil in skillet on medium, brown meat on all sides. Remove from skillet, add remaining oil to skillet, stir in garlic, onion and green pepper and cook until translucent. Stir in black pepper, browned meat, tomato sauce, water and sofrito. Simmer until meat is tender and shreds easily, about 1 hour. Serve on top of rice. This recipe serves 6.



4As MAIP Partnership

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Ameredia is a proud host of 4A's Multicultural Advertising Internship Program (MAIP) and hosted 6 students from the 2014 class at its San Francisco headquarters this summer. The interns get immersed in diversity marketing workshops and get inspired to achieve their vision.


Partner Profile:

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FWD.us is an organization started by key leaders in the tech community to promote policies to keep the United States and its citizens competitive in a global economy—including comprehensive immigration reform and education reform. FWD.us believes the global economy is changing and America must make significant changes to stay ahead. We will work to encourage Congress to focus on policies that maximize the potential of our country’s workforce to contribute to the knowledge economy.


Partner Event

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Turn It Up at the 28th Annual NAMIC Conference September 16-17! Delve into two empowering days of professional development, including dynamic discussions, interactive workshops, and engaging networking opportunities that lead to invaluable career connections. Turn It Up as NAMIC collaborates with professionals at every level, raising the bar on your leadership effectiveness and career performance to activate your power and ignite your future. For more information visit the NAMIC Website


Readers Recommended Diversify your bookshelf and refresh your mind with this month’s must read!

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The novel "The Cubans, Our Footprints Across America" by Fernando Hernandez traces the contributions that Cuban immigrants have made in the United States from as far back as the 1800s until the present time. In 2012 Fernando “Fernan” Hernandez wrote The Cubans Our Legacy in the United States which profiled over 200 Cubans and Cuban-Americans who have made substantial contributions to the United States in music, education, sports, business, science, politics, and many other sectors of society.
Get your copy today!


Global Calendar

1-Sep
Labor Day (USA, Canada)
Independence Day (Uzbekistan)

5-Sep
Teacher's Day (India)

6-Sep
Mid-Autumn Festival [for three days](China)

7-Sep
Independence Day (Brazil)
Mid-Autumn Festival [for three days](S.Korea)

11-Sep
Patriot Day (USA)

14-Sep
Day US National Anthem was written

15-Sep
Respect for the aged Day (Japan)

16-Sep
Hari Malaysia (Malaysia Day)
Independence Day (Mexico)

17-Sep
Constitution Day (USA)

18-Sep
National Holiday (Chile)

19-Sep
Army Day (Chile)
International Talk Like A Pirate Day

21-Sep
International Day of Peace

23-Sep
Autumnal Equiniox day (Japan)

24-Sep
Heritage Day (South Africa)
Rosh Hashanah [until Sept. 26] (Jewish)

25-Sep
Revolution Day (Mozambique)

28-Sep
St. Wenceslas Day (Czech Republic)

29-Sep
Boqueron Battle Victory Day (Paraguay)



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