to our readers: Greetings

The Smell of BBQ is in the air, the sun dresses are out – Its Summer time! As we celebrate our own American patriotism this July, we want to give you the opportunity to explore the enchanting Armenian American community through their history, culture, and cuisine. We take a look at the long history of Armenians, as well as the contributions they’ve had in our own society today. Enjoy the sun, and don’t forget to attend one of the many summer festivals we’ve conveniently listed below! —Team Améredia


banner

spotlight: The Armenian American Community

The history of Armenian Americans settling into this country goes to a time around the beginning of the 20th century. After a period of disenchantment with their native country Turkey, many Armenians relocated to neighboring countries like Russia and some embarked on the long journey to America. With optimism for a better life, they mostly settled in northeastern industrial centers like New York, Providence, Worcester, and Boston. According to the American Bureau of Immigration, 54,057 Armenians entered the United States between 1899 and 1917, mostly coming from Turkey. With their migration to the United States, Armenians introduced us to a variety of food, music, and culture.

community Photo by gynti_46 from Flickr

The Armenian American population consists of a number of subgroups pertaining to their specified country of origin. Hayastantsis are direct descendants from Armenia, Barskayes are descendants from Iran, and Beirutsis are descendants from Lebanon. Many Armenian Americans now reside in the Los Angeles County in California although there are also high concentrations situated in Massachusetts, New York, New Jersey and Michigan.

stats stats enlarge

Armenian American youth and adults feel like the proud guardians charged with protecting their ancient highly evolved culture from extinction, making most resist complete assimilation into the American culture. They tenaciously maintain their own schools, churches, associations, language, local festivals and networks of intermarriage and friendship. Their reluctance to leave their culture behind makes it essential that marketers know how to properly communicate with Armenians on a more genuine level.

Want more information on how to target Armenian-Americans? Contact us at contact@Ameredia.com


links: Armenian American Organizations

The Armenian American community has various organizations in the U.S., a few of which are listed below.

Armenian Assembly of America (AAA)
Armenian General Benevolent Union (AGBU)
Armenian National Committee (ANC)
Armenian Network of America (ANA)
Armenian Revolutionary Federation (ARF)
Society of Armenian Studies (SAS)
Armenian American Health Professionals Organization (AAHPO)
Armenia Fund USA
Armenian American Medical Society (AAMSC)
FAR USA
Armenian Missionary Association of America (AMAA)
Armenian Council of America (ACA)
Armenian Youth Federation (AYF)
Hamazkayin Armenian Cultural and Educational Association
Armenian Bar Association
National Organization of Republican Armenians (NORA)

food

to go: Community Events

July 12 Minnesota Scottish Fair @ Farmington, MN
July 13 Bastille Day Celebration @ New York City, NY
July 18-20 German Bavarian Blast @ New Ulm, MN
July 18-20 Festa Italiana @ Milwaukee, WI
July 18-20 Hiawatha Traditional Music Festival @ Marquette, MI
July 20 Taste of Latin-America @ Los Angeles, CA
July 20 Chinatown Summer Fair @ Chicago, IL
July 20 Rajasthan Association Picnic @ Duluth, GA
July 20 Rio de Brazil Block Party @ Brooklyn, NY
July 24-26 Nordic Fest @ Decora, IA
July 24-27 German Fest @ Milwaukee, WI
July 26-27 Nelson Mandela World Music Festival @ Grand Prairie, TX
July 26 Festival of the Americas @ New York City, NY
July 28 International Peruvian Fair @ Queens, NY

data art

to go: Professional Events

July 3-6 National Multicultural Youth Conference @ Mo Ranch, TX
July 4 North American Telugu Association (NATA) Convention @ Atlanta, GA
July 7 NBMBAA Career Empowerment Series @ Scottsdale, AZ
July 8-12 85th LULAC National Convention & Expo @ New York, NY
July 19-22 NCLR Annual Conference @ Los Angeles, CA
July 15-17 2014 Multicultural Women's National Conference @ New York City, NY
July 18 CHLI Future Leaders Conference @ Washington, D.C
July 22 Innovations in Recruiting for Diversity @ San Francisco, CA
July 24 Human Rights Campaign Corporate Equality Index 2016 @ Online Seminar
July 30 National Association of Black Journalists Annual Convention & Career Fair @ Boston, MA
July 31-Aug 3 Eastern Regional Conference of the National Association of Hispanic and Latino Studies @ Tampa, FL


rainbow

in the know: Market Research

Nielsen: Consumers spend more on companies who are socially responsible
Corporate social responsibility, also referred to as corporate citizenship or conscious capitalism, is practiced by companies dedicated to making a positive social or environmental impact on society. More and more, consumers expect companies to do one or the other, if not both.
Read More >>

eMarketer: Hispanic millennials are bridging the cultural and digital gap
US Hispanic millenials, totaling upwards of 21 million people, are more receptive to offerings from brands communicating to them through digital media. Unlike their elders, Hispanic millenials are more bicultural and open to ads regardless of the messaging being in Spanish or English.
Read More >>

Pew Research: The Next America
Our population is becoming majority non-white, at the same time a record share is going gray. Each of these shifts would by itself be the defining demographic story of its era. The fact that both are unfolding simultaneously has generated big generation gaps that will put stress on our politics, families, pocketbooks, entitlement programs and social cohesion.
Read More >>

Ere: Diversity Recruiting – What’s wrong with it?
As more and more companies release their lackluster workforce diversity statistics, Dr. John Sullivan looks at some of the most common mistakes companies make when trying to increase their diversity numbers.
Read More >>

PewResearch: Immigrants no longer the majority of Hispanic workers
For the first time in nearly two decades, immigrants do not account for the majority of Hispanic workers in the United States. Meanwhile, most of the job gains made by Hispanics during the economic recovery from the Great Recession of 2007-09 have gone to U.S.-born workers.
Read More >>

data

on the web: Insights

On The Web From blogs to national publications, Améredia combs the finest multicultural resources online for the latest and most relevant industry news. Here are a few that had us talking last month.


Google releases employee diversity statistics
Google

LinkedIn releases employee diversity statistics
LinkedIn

Yahoo! releases employee diversity statistics
Yahoo!

How brands can connect with bicultural Hispanic audience
ReachHispanic

Tips for moving away from stereotypical woman advertising
EveryKindOfPeople

Hispanic food and flavors cross cultural lines
Nielsen

Strategic Marketing for the World Cup
ReachHispanic

Shopping malls restructure business to meet multicultural needs
Reuters

Video: Driving out nation’s economy through innovation & diversity
Diversity Business

Diversity in the workplace makes you smarter
NYmag

Video: The power of diversity in a global economy
DiversityInc

Top 50 organizations for Multicultural Business Opportunities
DiversityBusiness

PARTNERSHIP INQUIRIES
Build your brand in ethnic markets. Connect with us.
newbiz@ameredia.com

NEWSLETTER INFO
We would love to hear from you! Submit tips and contributions to red@ameredia.com.
Subscribe to our newsletter.
Read réd archives now!

AWARDS AND RECOGNITIONS:
Awards



NEWSLETTER INFO
We would love to hear from you! Submit tips and contributions to red@ameredia.com.
Subscribeto our newsletter.
Read réd archives now!

Social Connect
Follow and join our social conversations on Twitter
Facebook Google+ Pinterest and LinkedIn.


Tweet Of The Month:
tweet @Ameredia: It brings us joy to see the world come together, celebrating our individual cultures. Good luck everyone! #WorldCup

FaceBook Post Of The Month:
We absolutely #love this article about the new #multicultural era for #America. Great insight, great read: http://ow.ly/ypebh


neighborhood spotlight: Los Angeles County, CA
media sheet
In honor of our featured culture, Armenian Americans, we want to take the time to explore the Los Angeles County in California. According to the 2000 Census survey, Los Angeles and its surrounding areas have a high concentration of Armenian Americans especially in the Glendale Area. Glendale is already known as “Little Armenia” as the shops, schools, and businesses have been heavily influenced by the surrounding Armenian culture.


Media Sheet media sheet Armenian-Russian Television Network (ARTN) is a leading Armenian and Russian television network airing on basic cable channels available in areas that are largely populated by the Armenian and Russian community. With a strong 2.6 million home base, ARTN is our recommendation if trying to reach Armenian Americans.

ARTN Website


Bite-Sized Language media sheet Parev! The Armenian language is alive and strong, why don’t we take some time to learn a few words?

Parev - Hello
Inch bes es? – How are you?
Pari ygak – Welcome
Hye es? – Are you Armenian?


Good Eats: Manti

The Armenian cuisine is rich in dairy, oils, and red meats. There are many similarities between Armenian cuisine and those of Arabs, Turks, and Greeks with ingredients like humus, pilaf, falafel, meat kebabs and pita bread. However, the more traditional Armenian foods include a variety of distinct flavors such as Manti, a dumpling-like entrée. Follow the recipe below to make some delicious Manti and be sure to share with us your creations!

eat Photo by "Bella" from Flickr

Ingredients
• 1/2 package egg roll wrappers
• 1 pound ground lamb
• 1 medium onion,
• 1/4 cup parsley
• 1 tsp allspice
• ½-1 tsp cayenne pepper
• salt and pepper
• small bowl of water
• 1 can chicken broth

Directions
Mix lamb, onion, parsley, and spices together. If you're unsure if it is spiced enough, you can fry up a little bit in a pan to get a taste. Cut each egg roll wrapper into 9 equal square pieces. Roll a pinch of the meat mixture into a ball and place in the center of a piece of dough (pictured above). With your finger, wet along two opposite sides of the dough and pinch together, forming a canoe shape with an open top. (Does this make sense to anyone but me? The wet edge with press against itself, not against the other wet edge.)
Place manti tightly together in a greased glass baking dish, open side up. When you have filled the dish, bake at 350° for 20-30 minutes or until lightly browned (we're not much for setting timers around here, just cooking "until it's done").
For chicken broth preparation, cook as instructed above, then pour chicken broth over manti, cover with tin foil, and bake for another 15-20 minutes.



Creative Corner

media sheet

Here's a look at one of our Armenian ads for California Teachers Association done with a partner agency.


Partner Profile:

media sheet

#YesWeCode initiative targets low-opportunity youth and provides them with the necessary resources and tools to become world-class computer programmers. By learning this highly valuable and relevant 21st century skill, these young people are shifting the trajectory of their futures and transforming their relationships with their communities and their country.


Partner Event

media sheet

Party like it's 1999 with Prince and celebrate the official launch of #YesWeCode at Essence Festival in New Orleans during July 4-6, 2014! Join the team as they join Rebuild the Dream to empower the youth of America through education and technology.
Get your tickets now!

Readers Recommended Diversify your bookshelf and refresh your mind with this month’s must read!

media sheet

In celebration of a very patriotic month for America, we want to highlight Yes, We Have: Contributions of American-Armenians to the United States of America. Author Stepan B. Partamain celebrates the many innovations that Armenian Americans have contributed in our joint history. Ranging from areas like science, technology, art, literature, and activism, Armenian Americans have done a lot for our country.
Get your copy today!


Global Calendar

1-Jul
Canada Day
Bank Holiday (Bangladesh)
HKSAR Establishment Day (Hong Kong)
Doctor's Day (India)
Independence Day (Somalia)
Keti Koti [Emancipation Day] (Surinam)


3-Jul
Independence Day (Belarus)


4-Jul
Independence Day (USA)


5-Jul
Independence Day (Venezuela)
Saints Cyril and Methodius Day (Czech Republic)

6-Jul
Jan Hus Day (Czech Republic)


7-Jul
Tanabata [Star Festival] (Japan)

9-Jul
Independence Day (Argentina, South Sudan)

10-Jul
Independence Day (Bahamas)

11-Jul
Asalha Puja (Thailand)

14-Jul
Bastille Day (France)

15-Jul
Luis Muñoz Rivera's Birthday (Puerto Rico)

16-Jul
Our Lady of Mount Carmel (Chile)


18-Jul
Constitution Day (Uruguay)

20-Jul
Independence Day (Colombia)


21-Jul
Belgian National Day
Marine Day (Japan)

23-Jul
Revolution Day (Egypt)

24-Jul
Corpus Christi (Colombia)

25-Jul
Jumatul Wida (Bangladesh)

26-Jul
Shab-e-Qadar (Bangladesh)

28-Jul
Independence Day (Peru)
Hari Raya Puasa (Singapore, Malaysia)
Eid al-Fitr (Indonesia)
Eid al-Fitr [End of Ramadan] (Bangladesh, United Arab Emirates)
Ramazan Bayrami (Turkey)

29-Jul
Armed Forces Day (Peru)
Ramazan Bayrami Day 2 (Turkey)

31-Jul
Throne Day (Morocco)



©2014 Améredia, Inc.

For inquiries regarding the newsletter, email us at red@ameredia.com

resources link