to our readers: Greetings


August has arrived, and with it comes the end of summer and the beginning of a new school year. As Ramadan comes to a conclusion for over one billion Muslims, we want to focus on the beautifully diverse culture of Bangladeshi Americans in the United States. Join us as we delve into their community, media, and cuisine to help you understand this segment in the United States. —Team Améredia

spotlight: The Bangladeshi American Community

The nation-state of Bangladesh as we know it today wasn’t established until 1971, leaving us with no record of Bangladeshi immigrants entering the United States before that time. Prior to the independence of Bangladesh in 1971, many East Bengalis fled to the United States to avoid political persecution and religious discrimination. These first waves of immigrants were affluent individuals, comprising of well-educated professionals. Following their independence in 1971, the number of immigrants from the Bangladesh region increased annually. Disheartened by hard economic and political times, as well as overpopulation and poverty, many young individuals emigrated from Bangladesh to the United States. From the initial wave of immigration, a more educated and skilled class of Bangladeshi society was able to immigrate to the United States. This influx brought individuals that had professional training and marketable skills which allowed them to serve professions in the engineering, economics, architecture, and medicinal industries.

community Photo by MD. Hasibul Haque Sakib from Flickr

By 1980, there were an estimated 3,500 Bangladeshi in the United States concentrated in the areas of New York, New Jersey, and California. This wave of young professionals aged 10-30 years old, and a whopping 60% male, formed civic organizations and clubs in the locales where they settled. These tight-knit Bangladeshi communities preserved their ethnic and religious identity in America. While other ethnic immigrant groups have had several generations to assimilate, Bangladeshi Americans are largely still in their first generation

community Photo by MD. Hasibul Haque Sakib from Flickr

Familial dynamics in Bangladesh follows that of an extended family, where typical American nuclear families are very uncommon. The Bangladeshi society is woven together by an intricate kinship system, where even those who are not blood related are considered worthy of respect and referred to as brother, sister, aunts, uncles, grandfather, and grandmother. Traditionally, the women in the family were given the role of nurturers while men were the breadwinners, but as the generation continues to adapt to American ways these roles are evolving.


More than 85% of Bangladeshis follow the tenets of Islam, as it was the state religion for Bangladesh since 1988. Aside from Muslims, about 10% of the population is Hindu while the remaining consist of Buddhists, Christians and various other sects.

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links: Bangladeshi American Organizations

The Bangladeshi American community has various organizations in the U.S., a few of which are listed below.

American Association of Bangladeshi Engineers and Architects
American Institute of Bangladesh Studies
Bangladeshi American Pharmacists' Association (BAPA)
Bangladesh Association of America
Bangladesh Association of Los Angeles
Bangladesh Medical Association of North America
Federation of Bangladeshi Associations in North America
Network of Young Bangladeshi American Professionals (NYBAP)


to go: Community Events

Aug 1-3 Cirque Italia @ Wilmington, NC
Aug 1-3 Italian American Festival @ Watkins Glen, NY
Aug 1-3 Macedonian Ethnic Festival @ Syracuse, NY
Aug 8-10 Irish Fair @ St.Paul, MN
Aug 9 Natsumatsuri Festival @ LA, CA
Aug 9-10 Guelaguetza ORO Festival @ LA, CA
Aug 10 Hong Kong Dragon Boat Festival @ New York City
Aug 10 Taste of Ecuador Food Festival @ Los Angeles, CA
Aug 13-17 Venetian Festival @ Lake Geneva, WI
Aug 14-17 Irish Fest @ Milwaukee, WI
Aug 16 Indigenous Cultures Day @ Seattle, WA
Aug 16-17 Asian Festival @ Hartford, CT
Aug 16-17 Latin Festival @ Houston, TX
Aug 17 Brasil Fest @ Seattle, WA
Aug 22-24 Mexican Fiesta @ Milwaukee, WI
Aug 22-24 Rochester GreekFest @ Rochester, MN
Aug 24 Ukrainian Folk Festival @ Horsham PA
Aug 29-31 Greek Festival @ Fort Walton Beach, FL
Aug 30-Sep 1 Fiesta Hermosa @ Hermosa Beach, CA

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to go: Professional Events

Aug 2 Asian American Bar Association Summer BBQ @ San Mateo, CA
Aug 1-3 National Association of Black Journalists Annual Convention
Aug 3 Nat. Assctn. of Asian American Professionals BBQ @ San Francisco, CA
Aug 5-6 American Latino National Summit @ San Antonio, TX
Aug 6-10 Nat. Black Nurses Association Conference @ Philadelphia, PN
Aug 7 Total Market Summit & Awards Event @ New York City
Aug 7-9 National Association of Hispanic Journalists @ San Antonio, TX
Aug 13-15 Hispanic Retail 360 Summit 2014 @ San Antonio, TX
Aug 13-16 2014 AAJA National Convention @ Washington, DC
Aug 14 Asian American Bar Association Ceremony @ Chicago, Illinois
Aug 15 Association of Black Sociologists Symposium @ San Francisco, CA
Aug 18-22 Nat. Asian Police Officers Assctn. Conference @ San Diego, CA
Aug 23 Celebrando Latinas @ San Diego, CA
Aug 23 NBMBA Association Entrepreneur Expo @ Washington DC
Aug 24 Festival Peachtree Latino 2014 @ Atlanta, GA


in the know: Market Research

Minority births not the majority yet as expected
Two years ago, the Census Bureau announced the share of U.S. babies who were a racial or ethnic minority had edged past the 50% mark for the first time. But that tipping point may not have arrived yet, according to preliminary 2013 birth data released in June by the National Center for Health Statistics. The center’s numbers indicate that non-Hispanic white mothers still account for 54% of births—as they had in 2012 and 2011.
Read More >> Download Report >>

The bilingual brain: maximizing ads for Hispanic Millennials
Today, 38 percent of Hispanics ages 18-29 are bilingual, an increase of 73 percent over the past decade. With this group's increased size, spending power and influence, it’s no wonder that understanding how to connect with them—and in what language—is top of many marketers' to-do lists.

Women Entrepreneurs are more likely to get funded through crowdfunding
Women entrepreneurs get just 19 percent of angel funding and about six percent of venture capital, making it much harder for women to build companies that can scale and succeed. In the crowdfunding arena however, women's odds of successfully getting funded are actually slightly superior to men's according to a new study.
Read More >> Download Report >>

A view of the future through kindergarten demographics
Today’s kindergartners offer a glimpse of tomorrow’s demographics. A new data analysis by Pew Research Center finds a big increase over the past decade in the number of states where at least one-in-five public school kindergartners are Latino. There are 17 states where Latino children comprise at least 20% of the public school kindergarten population, according to our analysis of 2012 Census Bureau data. By comparison, just eight states had such a composition a decade earlier, in 2000.
Read More >> Download Report >>

Diversity in Silicon Valley: More than just Gender and Color
Over the past three months, a half-dozen leading tech companies have released diversity numbers accompanies by pledges to improve them. In these conversations however, the age of the employees is left out. The study explores why age is a statistic worth mentioning.

Lack of Latino representation in mainstream media
With the success of Latino actors and entertainers who’ve “crossed over” to the American mainstream, one can surely assume that Latinos are more widely represented in mainstream media than ever before, right? According to the findings in a recently released study titled “The Latino Media Gap – A Report on the State of Latinos in U.S. Media”, Latinos are actually less represented in mainstream English language media than ever before.
Read More >> Download Report >>

Millennials are the digital trendsetters of Mexico
Millennials are by far the most digital generation in Mexico. They are also the most populous group, totaling approximately 40.5 million, or nearly 34% of the population in Mexico in 2014. Although they only represent one-third of the population, they make up more than half of Mexico's online population.

Blacks, Latinos and Millennials are Anticipated to Drive Housing Recovery in the US
According to a new study released by Harvard University’s Joint Center for Housing Studies, the underrepresented community will account for more than 50 percent of first-time homebuyers by 2025. Black and Latinos will also make up one-third of overall U.S. households. The report also indicates that millennials—who statistically have proven to still live at home with their families following the housing bubble burst—will dominate the first-time homebuyers market at almost 50 percent.
Read More >> Download Report >>


on the web: Insights

On The Web From blogs to national publications, Améredia combs the finest multicultural resources online for the latest and most relevant industry news. Here are a few that had us talking last month.

Facebook releases employee diversity statistics

What to consider before taking your marketing message global

Hulu Latino – Strong connection with bicultural Latinos

What business leaders need to understand about diversity

Cringeworthy blunders brands make in China

Millennial women are not cutting the cable chord

Burger King debuts Gay Pride whopper

Multicultural America promises strong ROI

Why brands are speaking Spanish in general Market ads

What to consider before taking your marketing message global

Orange County sees a spike in Asian American residents

McDonalds to spend next 18 months rebranding

Travel industry to benefit from Hispanics

Hispanic women driving force behind movie theatre visitations

Diverse schools bring many benefits

Multicultural Marketing requires a whole-market approach

How do we increase diversity in the Tech industry?

Asian American unemployment rises according to study

Brazil Produces 3 of the Top 10 Branded Videos This Week

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Tweet Of The Month:
Want to know what the future holds for #Hispanics? Look towards the children:

FaceBook Post Of The Month:
‪#‎MulticulturalMonday‬ facts to help you understand ‪#‎American‬ ‪#‎Immigrants‬ during the past century:

neighborhood spotlight: New York City
media sheet By Ferguson Photography
The New York City metropolitan area, including New York City and Paterson, New Jersey, is home to the largest Bangladeshi community in the United States. In areas like Jackson Heights, there is a high number of Bangladeshi grocery and clothing stores. According to the 2000 Census, there is a total of 28,269 Bangladeshi Americans living in New York alone. The Bangladesh Plaza in Jackson Heights and the emerging Little Bangladesh on Union Avenue in Paterson host numerous Bangladeshi businesses and cultural events.

Media Sheet media sheet The Daily Star is the largest circulating daily English-Language newspaper in Bangladesh. Its online version provides an easy way to connect with the Bangladeshi American community. Though majority of the traffic comes from Bangladesh (65%), the US market accounts for around 10% of the traffic, not bad for a niche market reach. The site gets an average of 3.59 page views/visitor who spend on around 6 mins each. The site gets estimated 30,000 UVs/month from the US.

Bite-Sized Language media sheet The Bengali language is alive and strong, why don’t we take some time to learn a few words?

Salaam - Peace
Kemon Aachhen – How are you?
Shubha Gaman – Welcome
Jeeban Sundar – Life is good
Ami tomake bhalobashi - I love you

Good Eats: Rohu Fish Curry

The Bangladeshi cuisine is rich in rice, spices, and meats. There are many similarities between Bangladeshi cuisine and that of Indian with commonalities like curries, rice pilaf, and a variety of meats except pork. However, due to the geographic aspect of Bangladesh in which there are many rivers, fish became a staple food item. Below is a great recipe for Rohu Fish Curry, let us know how it turns out!

eat Photo & Recipe fromMaushumi Sharmin Sumi

• Rohu Fish - 8/9 pieces
• 1 Large Tomato, cut
• 3 tbs Onion Paste
• 1 ts Ginger Paste
• 1 ts Garlic Paste
• 1 ts Red Chili Powder
• 2ts Turmeric Powder
• 1/2 ts Cumin Powder
• 1/2 ts Garam Mashal Powder
• 2-3 Bay Leaves
• Oil for Frying and Cooking
• 1 tbs Salt

1. Clean and wash fishes. Add 1 ts turmeric powder, 1/4 ts red chili powder and 1/2 Tbs salt to the fish. Mix gently. 2. Heat oil in the pan and fry the fish lightly. Remove them from the pan and keep aside. 3. Heat oil again (if needed add a little oil). Add bay leaves and onion paste, stir and add the rest of the ingredients. Mix all of them very well. 4. Add a little water. When the oil comes out from the mashala add fried fish pieces. Cover the pan. Let it come to the boil. 5. Reduce the heat and simmer for 2-3 minutes. 6. Transfer to a serving tray and serve it hot.

Creative Corner

media sheet

Here's a look at one of our Armenian ads for California Teachers Association done with a partner agency.

Partner Profile:

media sheet

MAIP (Multicultural Advertising Intern Program) has helped jumpstart the careers of more than 2,500 Asian/Asian American, Native Hawaiian, Pacific Islander, Hispanic/Latino, Black/African American, American Indian, Alaska Native, Multiracial and Multiethnic aspiring advertising professionals. Each year, they take in students to participate in their advertising agency internship program to help them become better prepared to land a full-time job in advertising.
Join The Face of Talent on Aug 11 to celebrate its 41st Anniversary.

media sheet

Partner Event

media sheet

The Cross-Cultural Marketing and Communications Association (The CCMCA): A Total Market Industry Association is set to unveil REFRAME: The Brand™, the industry’s first global content destination for Total Market Enterprise™ (TME) and Cross-Cultural education, training and certification. The interactive platform will be unveiled during the 2nd Annual Total Market Summit and Awards event, taking place at The MetLife Building, 1095 Sixth Avenue in New York City on August 7th from 9:00am – 6:00pm.

Readers Recommended Diversify your bookshelf and refresh your mind with this month’s must read!

media sheet

In "Some Of My Best Friends Are Black", Tanner Colby examines race in the United States through four interrelated stories: the transformation of a once-racist school system; a neighborhood’s fight against housing discrimination; the curious racial divide of the ad world; and a Catholic parish’s forty-year effort to build an integrated church. Through his exploration, Colby uncovers the deep emotions that made race such a sensitive subject and have kept the country from making greater progress.
Get your copy today!

Global Calendar

Flag Day (Venezuela)

August Civic Holiday (Canada)
August Holiday (Ireland)

Victory and Homeland Thanksgiving Day (Croatia)

Independence Day (Bolivia)

Battle of Boyaca (Colombia)

National Day (Singapore)
National Women's Day (South Africa)

The Queen's Birthday (Thailand)

Obon (until 15th) [Festival of Souls] (Japan)

Independence Day (Pakistan)

Independence Day (India)
Assumption of Mary (Italy, France, Belgium, Chile, Poland, Austria, Croatia, Portugal, Australia)
National Mourning Day (Bangladesh)
Liberation Day (S. Korea)
V-J Day (USA)

Independence Day (Indonesia)
Krishna Janmashtami (Bangladesh)

San Martin Day (Argentina)

Saint Stephen Day (Hungary)

Ninoy Aquino Day (Phillipines)

Independence Day (Uruguay)
Summer Bank Holiday (UK)
National Heroe's Day (Phillipines)

Women's Equality Day

Ganesh Chaturthi (India)

Santa Rosa de Lima (Peru)
Victory Day (Turkey)
Ganesh Chaturthi (Mauritius)

National Day (Malaysia)

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