to our readers: greetings
Happy Holidays from our family to yours! Wishing you a wonderful holiday season and a prosperous New Year! Enjoy the last bits of 2013 by celebrating the Finnish American community and kick of 2014 with a greater understanding of this group's rich history, culture, and cuisine. Cheers!
-- Team Améredia
spotlight on: The Finnish American Community
Some Finnish Americans were settled in the United States well before their documented immigration in the 19th-20th centuries. While larger waves of Finns began their journey to North America during this period, others made their way to the U.S. with the Swedes. These few earlier Finnish American immigrants came through Swedish immigration and played an instrumental part in the development of the New Sweden colony on the Delaware River, which later absorbed into New Netherland. Today, there are collectively 636,525 Finnish Americans in the U.S.
A significant number of Finnish immigrants settled in northern Minnesota, Pennsylvania, Michigan, Washington, and Oregon. Many also reside in parts of New England. The immigration of Finns gave birth to a strong Finnish American culture, especially in cities such as Duluth and Detroit, and many villages were named after places in Finland (such as Savo, South Dakota, and Oulu, Wisconsin). The largest concentration of Finnish Americans can be found in Michigan’s Upper Peninsula, where they make up 16% of the population.
An estimated 445,063 Finnish Americans, 25 years and over, have some educational attainment. From that estimate, 23.9% are high school graduates, 24.0% have a bachelor's degree or higher and 33.4% have attended some college or obtained an associate’s degree.
The most common occupations of Finnish Americans include jobs in management, business, science, and art. Many also seek careers in natural resources, construction, and production. The popular industries pursued by this group include educational services, health care, social assistance, management, and administrative.
An annual festival known as FinnFest USA is held to celebrate Finnish heritage and culture in the United States. The festival is organized by a non-profit organization of the same name. Since 1983, FinnFest USA has been organized in a different location each year, often incorporating the regional cultural elements of the local site into the year's event. Finnish American culture is also highly celebrated at Finlandia University in Hancock, Michigan, formerly Suomi College, which has been the only Finnish American institution of higher learning in the United States since the closing of Work People's College in Duluth, Minnesota in 1941.
Finnish Americans assimilated within their environments and continue to advocate for their social and political rights. Most households speak English extraordinarily well with 94.3% of the Finnish American population speaking English only, 5.7% speak a language other than English, and 1.0% speak English less than “very well”.
Some of the most notable Finnish Americans we know today are John Morten, signer of the Declaration of Independence; director, David Lynch; actress, Anna Easteden; actor, Matt Damon, co-founder of Apple, Mike Markkula, and astronaut, Timothy L. Kopra.
Finnish American Organizations
The Finnish American community has various organizations in the U.S., a few of which are listed below.
Finnish American Chamber of Commerce, Inc.
Finnish American Chamber of Commerce, Inc – Midwest
Finnish American Chamber of Commerce on the Pacific Coast, Inc.
Finnish American Cultural Activities, Inc.
Finnish American Historical Society
Finnish-American Historical Society of the West
Finnish American Home Association
Finnish-American Lawyers’ Association
Finnish-American Society of the Midwest
Finnish American Translators Association
The League of Finnish American Societies
to go: community events
Nov 26-Dec 24 18th Annual Christkindlmarket @ Chicago, IL
Dec 1-7 Science Reshapes Understanding of Hispanic Life @ Santa Barbara, CA
Dec 1-20 Iraqi Women of Three Gens @ San Antonia, TX
Dec 1 Hanukkah Concert @ Chicago, IL
Dec 1 African Diaspora International Film Festival @ New York, NY
Dec 1 Claiming Citizenship: African Am. & Photography @ New York, NY
Dec 6 Ekal Saragam Kee Jhankaar @ Norcross, GA
Dec 6-7 British Night Watch @ St. Augustine, FL
Dec 6-7 Christkindl Festival @ Black River Falls, WI
Dec 7 Florida Turkish American Festival @ Pompano Beach, FL
Dec 10 Day of the Dead @ Chicago, IL
Dec 12 Find the French 2013 @ San Francisco, CA
Dec 12-14 Maestro Pable Heras-Casado Conducts @ Philadelphia, PA
Dec 15 A Queer History of Fashion @ Manhattan, NY
Dec 19 Latino Professional Toy/Book Drive @ San Francisco, CA
Dec 19 Omega Boys Club Kwanzaa Celebration @ San Francisco, CA
Dec 20-22 Navidad en Mexico de Carlos Moreno @ San Jose, CA
Dec 31-Jan 1 New Year’s Eve Int’l Ball @ San Francisco, CA
to go: professional events
Dec 2 The Art of Active Networking @ San Francisco, CA
Dec 3 Filipino American Prof. Mixer @ San Diego, CA
Dec 4 ANA Real-Time Marketing Conf. @ New York, NY
Dec 5 Supplier Diversity Exchange @ Tampa, FL
Dec 8 Professional Women in Advocacy Conf. @ Washingston, DC
Dec 9 Graduate Multicultural Student Symposium @ Salem, MA
Dec 9 Millennials + Professionals @ New York, NY
Dec 11-13 CMI’s LGBT Travel Conf. @ Fort Lauderdale, FL
Dec 12 Diversity Matters @ Merrillville, IN
Dec 12 Regional Hispanic Chamber of Commerce Mixer @ Long Beach, CA
Dec 12 Cultural Diversity – The Conversation Cont. @ Grand Rapids, MI
Dec 13 Annual Cultural Connections @ Newark, NJ
Dec 16 Driving Company Culture @ San Francisco, CA
Dec 19 SnoCo Diversity Labor Exchange @ Everett, WA
in the know: market research
Latin Americans Want to Buy Via Mobile
While Mcommerce may have lost some novelty in U.S., Latin Americans are leaning toward mobile for their online purchase activity. In fact, study shows 33% of Latin Americans will make a purchase via digital channel in just this year alone.
Read more >>
Are Loyal Customers Worth More?
Earning customer devotion isn’t easy. Nielsen reveals the key factors to consider when vying for customer attention and, most of all, loyalty.
Read more >>
More than 3.4M Americans Trace Their Ancestry to the Philippines
Research shows that the nation’s second-largest Asian American group is a force to be reckoned with. Not only are they thriving in the U.S. in terms of educational attainment, but they also hold a purchasing power well above the average for all Asian Americans and the U.S. population!
Read more >>
Download Report >>
on the web: insights
From blogs to national publications, Améredia combs the finest multicultural resources online for the latest and most relevant industry news. Here are a few that had us talking last month.
Study: 8% of Americans Get Their News on Twitter
Live Events Are King for Getting People to Recommend and Buy Brands
Millennials & Social Media
We Are Social
Barney’s Partners with Jay Z, but Is It Ready for Black Customers?
Spanish Message with One Word That Needs No Translation
The New York Times
Don’t Be Afraid of Diversity
American Indian and Alaska Native Heritage Month: November 2013
United States Census Bureau
Americans Still Prefer a Male Boss – But Far Less Than They Used To
Canadians Not Keen on Mobile Shopping for Holiday
Magazines’ Next Big Goal: Reaching Latinas in English
84% of the Bulk of Total Market Strategies are for Ad Messaging – AHAA
More Marketers Shifting From Multicultural Teams to 'Total Market' Strategy
Mattel is Counting on Latina Moms This Holiday
Mothers With Children Under 5 Most Active on Social Media, Study Says
Is Thanksgiving a Hispanic Opportunity? It Should Be.
Photo and Video Sharers Are More Likely to Be Young and Female
Top 10 Reasons Diversity Is Good For the Boardroom
in the news: our clients ⁄ partners
Comcast Celebrates Native American Heritage Month with Free On Demand Programming Across Multiple Platforms
XFINITY brings to life the rich culture of Native Americans with a special offer! In honor of Native American Heritage Month the cable provider will treat subscribers to a free collection of culturally based movies, TV specials and music.
Read more >>
Comcast Extends Free Calls, Adds Free Texting
In the wake of the Philippines Typhoon Haiyan, Comcast supports its Filipino American subscribers by providing free calls to the Philippines for its 10.5 million XFINITY Voice residential customers.
Read more >>
The Future of Innovation Comes to the Smithsonian Dec. 8
Smithsonian Institute brings together innovators from NASA, the U.S. Department of Commerce’s United States Patent and Trademark Office, science, art, and more to present a series of 15-minute presentations on how big ideas are born. Join them at the Smithsonian Sunday, Dec. 8 from 10am-3:30pm!
Read more >>
about us: agency report
Its celebration time! As we wrap up the year and reflect on the many challenges and opportunities that came to us, we realize how our industry is continually evolving and how critical it is for us to adapt with it. Multicultural marketing is by no means an easy task. We work across multiple cultures and sub-cultures and their varied nuances, manage transcreation and media across widely diverse and dispersed groups, coordinate marketing outreach across experiential, direct response and interactive channels, and deliver desired results on all fronts with available resources. But we make it happen, everyday. We’ve perfected the process, created a network, and developed a knowledge base that has sustained value. As we take our realigned, repositioned and refocused agency into the next year, we are ready for another exciting year of digitally accelerated growth. We’ll see you there! Best wishes from all of us for the happiest and healthiest of times.
Follow and join our social conversations on Twitter, Facebook and LinkedIn, hear from our thought leaders at Améredian, and subscribe to our multicultural newsletter, réd.
agency buzz: Améredia in the news
Team Améredia pulled out all the stops in our recent collaboration with Smithsonian Institute. Check out the full article here and see how the agency built a cultural connection between the world’s largest museum and the Asian and Latino segments!
Support the Filipino Community
In light of the recent devastation caused by Typhoon Haiyan in the Philippines, we ask that you keep our Filipino neighbors in your hearts and thoughts. Please take a moment to look into the following relief effort. Do what you can. Help now.
The American Red Cross
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neighborhood spotlight: Herman, Michigan
Many townships were developed by Finnish immigrants including Herman, located in Baraga County, Michigan. The small farming town was established in 1901 and was named for founded, Herman Keranen, of Ylivieska, Finland.
Amerikan Utiset is one of the oldest Finnish American newspapers in the nation. It is published biweekly in Lake Worth, FL and distributed nationally by mail. Its website attracts Finnish readers from US and abroad. .
Finnish is the main language of Finland with 91% of the population speaking the dialect. The Finnic languages belong to the Uralic language family making Finnish distantly related to languages as diverse as Hungarian of Hungary and Nenets of Siberia. Let’s learn a few phrases in Finland’s native tongue
How are you?: Kuinka voit?
I'm doing well. Yourself?: Teen hyvin. Itse?
Goodbye and take care: Näkemiin ja hoitaa
Finnish cuisine is noted for its country flare and contemporary continental cooking style. Key ingredients in many Finnish dishes include fish, meat, vegetables, and mushrooms. One of the country’s most popular dishes is Lihamojakka, a beef stew. Try out this delicious meal, and don’t forget to add the rye bread on the side!
Traditional Chickpea Recipe
• 1 1/2 to 2 pounds meaty beef short ribs
• 6 cups water
• 1 medium onion, chopped
• 3 cloves garlic, chopped
• 2 bay leaves
• 2 tsp. whole allspice
• 1/2 tsp. peppercorns
• 4 medium potatoes, peeled and chopped
• 2 carrots, peeled and thinly sliced
• 1 stalk celery, chopped
1• rutabaga, peeled and chopped
• 1 tsp. salt
• 2 Tbsp. potato flour or all-purpose flour
• 2 Tbsp. water
Place meat in a large soup pot and submerge in 6 cups water. Bring to a fast simmer over medium-high heat for about twenty minutes, skimming off all of the grey scum that rises to the surface. When the scum has stopped forming, reduce low heat. Stir in chopped onion and garlic, bay leaves, whole allspice, and peppercorns. Cover pot and allow to cook for 2 hours. After, stir in the potatoes, carrots, celery, rutabaga, and salt. Replace lid and simmer on medium-low for about 30 minutes or until vegetables are tender. Whisk together the flour and water and stir into the stew. Simmer for an additional 5 to 10 minutes or until the broth has thickened. Ready to serve!
Go home for the holidays with Comcast XFINITY Russian creative!
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Join Oakland Digital at Inspiration Awards 2013, Thursday, December 12th from 6:00pm-9:00pm. ODALC will highlight the outstanding achievements of influential SF Bay Area individuals who have made substantial contributions to the community at large through their innovation and dedication in their respective fields – including Disney star Zendaya and Direct of Global Digital Marketing at The Clorox Company, Mary O’Connell. For more information visit:
Must read: this month’s readers recommended
Liven up your bookshelf and refresh your mind with this month’s must read!
You may have seen this amazing young lady making news across the globe. This December, delve into the highly anticipated memoir of Malala Yousafzai, the schoolgirl who stood up to the Taliban.
Get your copy today!
Day of Restoration of Independence of Portugal
Union Day of Romania
World AIDS Day
First Sunday Advent (Austria, Germany, US)
Bonifacio Day (Philippines)
Lao (Independence Day)
National Day of United Arab Emirates
Day of Navarre (Spain)
International Day of Persons with Disabilities (UN)
Discovery Day (Haiti)
Father’s Day (Thailand)
The King’s Birthday (Thailand)
Independence Day (Finland)
Constitution Day (Spain)
Foundation of Quito (Ecuador)
Army Day (Ukraine)
Commemoration Day (Cote d’ lvoire)
Eve of the Feast of the Immaculate Conception (Colombia)
Pearl Harbor Day (U.S.)
Earthquake Victims’ Memorial Day (Armenia)
Mother’s Day (Panama)
Virgin of Caacupé Day (Paraguay)
Constitution Day (Romania)
Constitution Day (Thailand)
Human Rights Day (Equatorial Guinea)
International Human Rights Day (UN)
Anniversary of the Statue of Westminster (Canada)
Fiesta of Our Lady of Guadalupe (Mexico)
Neutrality Day (Turkmenistan)
Jamhuri (Independence) Day (Kenya)
Luciadagen-St Lucia’s Day (Sweden, U.S.)
Bill of Rights Day
Christmas Eve (Christian)
Independence Day (Libya)
Christmas (Christian, Roman Catholic, International)
Kwanzaa (African American)
Death of the Prophet Zarathosht Diso
Boxing Day (Canada, UK, Bahamas)
Independence Day (Slovenia)
Rizal Day (Philippines)
New Year’s Eve (International)
©2013 Améredia, Inc.
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