It’s a celebration!
Enjoy this multi-language holiday e-card made by Team Améredia and share with your friends across the globe! Have a happy Valentines Day!
to our readers: greetings
As we prepare for the worldwide day for love, remember that February is also African American History Month! In honor of Black History month, we will explore the abundant contributions of African Americans throughout U.S. History and spotlight a special group within the black community, Kenyan Americans. Travel with us to the beautiful Kenyan countryside and explore the rich history of the Kenyan people.
-- Team Améredia
spotlight on: The Kenyan American Community
Kenyans are believed to have lived on American soil for over 300 years. The earliest Kenyans to migrate to the United States did so involuntarily as they were victims of the slave trade. Voluntary migration did not spark until the late twentieth century (1980-1990). During this period Kenyan immigration to the U.S. more than doubled.
The close relation between Kenya and the United States had major influence on voluntary immigration. Exposure to different facets of American culture (i.e. American cuisine and entertainment) encouraged many Kenyans to further take advantage of numerous economic and educational opportunities available in the United States. Moreover, Kenyan immigrants were particularly attracted to technology-oriented careers in the United States, an occupation virtually impossible to purse in Kenya where over 75% of the jobs are agriculture-based.
Great numbers of Kenyan immigrants settled in Washington, D.C., Texas, California, Georgia, North Carolina and the Midwest. Kenyan populations within these areas continue to grow today and there are currently an estimated 40,000,000+ persons of Black or African decent residing in the U.S.
Kenyan immigrants value education; as a result many Kenyans are well educated and possess specialized skill sets. In fact, 31.3% of Kenyan Americans are a high school graduate or equivalent, 12.0% have received a bachelor’s degree, and 6.8% of Kenyans have achieved a graduates or professional degree. Through their education, Kenyans have little trouble finding employment in the technological and health care professions, two of the most popular career paths for this segment.
Generally, Kenyans enjoy a fairly smooth assimilation process to the American society. This could be partly due their linguistic advantage over other immigrant groups. While most Kenyans are multilingual and typically speak a total of three African dialects - English is a widely spoken language across Kenya. In addition, the vast majority of Kenyans become naturalized citizens; less than 2% return to Kenya.
Over 60% of the Kenyans are Protestant or Roman Catholic, while six percent are Muslim. There are also numerous tribal religions. For example, the Suk believe in a god called the sky ( terorut ) whose his son is the rain ( ilat ). This traditional religion demands regular rituals and sacrifices that demonstrate their loyalty to their god.
Kenyan Americans celebrate Good Friday, Easter Monday, and Christmas Day along with American holidays such as New Year's Day, Labor Day, and other secular holidays. Specific Kenyan holidays include the anniversary of the country's independence (December 12) and Kenyatta Day (October 20), which honors Kenya's first prime minister, Jomo Kenyatta. The small number of Kenyan immigrants in the United States prohibits lavish celebrations in honor of these events, but Kenyan-American organizations sometimes hold a special event in honor of these holidays.
Well-known Kenyan Americans include: President, Barack Obama; actor, Edi Gathegi; athlete, Bernard Lagat; and Rock musician, Tom Morello.
Sources: U.S. Census Bureau, EveryCulture.com, Wikipedia.com
Kenyan American Organizations
The Kenyan American community has various organizations in the U.S., a few of which are listed below.
American Friends of Kenya, Inc.
American Women’s Association of Kenya
Association of Kenyan Professionals in America
Embassy of the Republic of Kenya
Embassy of the United States Nairobi Kenya
Kenyan American Community Organization Inc.
Kenya Scholars and Studies Association
Kenya Women’s Association
Minnesota Kenyan International Development Association
quick link: African American History Month
Brush up on your knowledge! Dive into the history, meet prominent black figures in the U.S (past and present), and further explore the importance of African American trials and triumphs here.
to go: community events
Feb 2 15th Chinatown Lunar New Year @ Manhattan, NY
Feb 3 2014 Financial Services Diversity Leadership Awards @ New York, NY
Feb 7 49th Petroushka Ball @ New York, NY
Feb 8 Los Angeles Awards Dinner @ Los Angeles, CA
Feb 8 Women’s Leadership and Global Awareness @ San Rafael, CA
Feb 15 10th Annual Asia Fest @ Naples, FL
Feb 16 Cultures of China, Festival of Spring @ Boston, MA
Feb 22 Black History Month Parade @ Atlanta, GA
Feb 22 Ankara Miami: Redefining African Cultural Trends @ Miami, FL
Feb 27 GLAD 2014 New York: Making History, Changing Lives @ New York, NY
Feb 27 – Mar 9 The 24th Washington Jewish Film Festival @ Washington, D.C.
to go: professional events
Feb 5 Women with Money: How to Make, Keep and Save More @ Boston, MA
Feb 5-8 2014 TAPIA Conference @ Seattle, WA
Feb 6 LATINA Style 50 @ Washington, DC
Feb 7 4th Annual Northern California Black Physicians Forum @ Sacramento, CA
Feb 10-15 NAAAS Nat'l Conf. @ Baton Rouge, LA
Feb 13 Draftfcb Mosaic Career Fair @ New York, NY
Feb 11-14 Most Promising Minority Students Program @ New York, NY
Feb 15 2014 ALPFA Annual Regional Student Symposium @ Orlando, FL
Feb 18 Leveraging Big Data for Strategic Competitive Advantage @ San Diego, CA
Feb 20 MBDA Briefing on Minority Business Enterprise Certification @ Birmingham, MI
Feb 20 APACC Informal Networking Event @ Birmingham, MI
Feb 20 MALDEF’s 2014 Latino State of the Union @ New York, NY
Feb 22 UNCF A Mind Is… Gala @ Seattle, WA
Feb 26-28 ISM Supply Chain Diversity Summit @ San Francisco, CA
Feb 28 16th Annual Africa Business Conf. @ Boston, MA
in the know: research
Social Ad Spending per Use Remains Highest in North America
Social network ad spending is on a steady rise around the world, and while spending per user is going up across every region, North American advertisers continue to dominate with highest ad spend. Can you guess how much these marketers are investing?
Read more >>
Who’s poor in America? 50 years into the ‘War on Poverty,’ a data portrait
It has been 50 years since President Lyndon Johnson used his first State of the Union address to urge an “all-out war on human poverty and unemployment in these United States.” While we have made welcomed strides, many Americans are left is the dusk. PewResearch examines those most affected by the “War on Poverty”.
Read more >>
Beneath the Makeup, Online Cosmetic Shoppers in China are Young and Affluent
Mirror, mirror on the wall, who’s the fairest of them all? New data shows young and affluent Chinese women are key consumers in online cosmetic sales.
Read more >>
Study: Women Love Social Media More Than Men
Women are signed in and engaged! Research shows that women use every major social media channel more than men – well, maybe expect for LinkedIn.
Read more >>
Download Report >>
on the web: insights
From blogs to national publications, Améredia combs the finest multicultural resources online for the latest and most relevant industry news. Here are a few that had us talking last month.
Why Women Are Uniquely Suited to Lead the Ad Industry into the Future
3 Cost-Effective Ways Brands Can Achieve Marketing Success With the Young Urban Population
Spain’s Smartphone and Table Users Drive Mobile Banking Serves
Fight For Boardroom Diversity
Hire 3 Women to Disrupt White-Male Hegemony
Reaping The Benefits Of Diversity For Modern Business Innovation
Tour the Store: Mainland Chinese Tourists Represent a Big Opportunity For Hong Kong Retailers
Why Multicultural Shops Have the Advantage
Empower Women and Recharge the World
Millennials’ Workplace Pushback
Marketers in Mexico Increase Mobile Investments as Smartphone Adoption Rises
Facebook to Help Brands Convert 55 Million U.S. Hispanics
Consumers Still Trust Traditional Media Ads More Than Online Ads
Marketing Efforts to Uninsured Youth Ramp Up
Microsoft Celebrates the Heroic Women of 2013 in Inspirational Bing Ad
Burning Brand Equity: How Australian Manufacturers Need to Reinvest Their Marketing Dollars to Boost Sales
UK Males the Biggest Mobile App Fans
7 Chinese Brands to Watch in 2014
in the news: our clients ⁄ partners
Building Better, Stronger Communities Through Diversity
Comcast extends partnership with the National Urban League to increase awareness and further develop the League’s educational programs that address the needs of the African American community.
Read more >>
NBCUniversal Invests in Mobile Startup NowThis News
As the audience for TV news matures, NBCUniversal snag a piece of the tech-savvy and mobile-first millennial segment with its acquisition of NowThis News.
Read more >>
African American Consumer Profile
Build your brand in ethnic markets. Connect with us.
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TWEET OF THE MONTH:
#TipOfTheDay: #Hispanics don't want to be sold; they want brands to embrace their cultural relevancy - @Forbes ow.ly/stfuz
FACEBOOK POST OF THE MONTH:
#MustWatch: Be inspired and take a look at Microsoft's latest #ad celebrating the Heroic #Women of 2013 http://ow.ly/sfos5
One of largest populations of Kenyans in the United States is found in the greater Washington, D.C. location. Nearly 9.9 percent or 147,336 African Americans reside in the Washington-Arlington-Alexandria, DC-VA-MD-WV metropolitan area. Fun fact: 50% of Kenyan Americans can be found within Washington, D.C.
With nearly 84,000 UVs in the United States alone, Daily Nation has become Kenya’s premier independent newspaper. The source, along with its sister paper, Sunday Nation, commands a market share of 74% and outsell competitors by a ratio of more than 3:1. The influential paper covers top stories in both Kenya and the U.S. including coverage on business, sports, life & style, and current events.
Kenya is a multilingual country with a total of 69 languages. This variety in tongue is a reflection of the country’s diverse population. While most of these languages belong to two broad language families: Niger-Congo (Bantu branch) and Nilo-Saharan (Nilotic branch), ethnic minorities within the country speak languages belonging to the separate Afro-Asiatic family. The two official languages of the country are English and Swahili. Let’s explore some phrases in Swahili!
How are you?: Gani?
I'm fine: Mimi nina faini.
What is your name?: Jina lako ni nani?
My name is ___: Jina langu ni ____
Kenyan cuisine is quite diverse. In fact, different communities within the country have their own native foods. While each dish is unique, there are staple foods that are universally eaten throughout Kenya including maize, millet, and a popular dish known as ugali. Ugali is a meal which includes maize and a stew of vegetable and/or meat.
• 4 cups of water
• 2 tsp. of salt
• 2 cups of finely ground white cornmeal
Bring the water and salt to a boil in a saucepan. Stir in the cornmeal slow. Reduce heat to medium-low and continue stirring regularly for 10 minutes or until cornmeal reaches a very thick smooth consistency. Remove from heat and allow to cool somewhat. Place the ugali into a large serving bowl. Wet your hands with water, form into a ball and serve. Complete meal with your favorite stew or dipping sauce! Enjoy!
We hope you had an incredible holiday! Get pumped for the upcoming Chinese New Year with this creative done for Comcast XFINITY Vietnamese!
If you are an agency leader, senior manager, account executive or media director mark your calendar for 4A’s Everyday Influence: How to Communicate With Impact & Move to Take Action seminar, Tuesday, February 18th, 8:30a-4:30p EST at One Alliance Center in Atlanta, GA. Discover influence and get engaged! Register now!
The ANA Brand Masters Conference will bring together leading CMOs and marketing thought leaders to share inspirational approaches to brand building that drive sales, profitability, and return on investment. Join top marketers and industry experts February 26-28th, 2013 at The Westin Diplomat Resort & Spa in Hollywood, Florida. Register now!
Must read: this month’s readers recommended
Diversify your bookshelf and refresh your mind with this month’s must read!
In New York Times Bestseller, Long Walk to Freedom, internationally known hero, Nelson Rolihlahla Mandela, tells the extraordinary story of his life - an epic of struggle, setback, renewed hope, and ultimate triumph. Get your copy today!
Get your copy today!
National Freedom Day (USA)
Abolition of Slavery (Mauitius)
Groundhog Day (USA)
Setsubun/Bean Throwing Ceremony (Japan)
Constitution Day (Mexico)
National Day (Sri Lanka)
Waitangi Day (New Zealand)
National Foundation Day (Japan)
Abraham Lincoln’s Birthday
Lantern Festival (China, Taiwan)
Magha Puja (Thailand)
President’s Day (USA)
Frederick Douglass’ Birthday
Shahid Dibash (Language Martyrs’ Day) (Bangladesh)
People Power Day (Philippines)
Maha Shivratri (India)/Mahasivarathri Day (Sri Lanka)
228 Memorial Day (Taiwan)
Carnival in Rio de Janeiro (Brazil)
©2013 Améredia, Inc.
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