to our readers: Greetings


October is finally here and autumn’s in full swing! This month is German-American Heritage Month (Sept. 15th – Oct. 15th), a celebration of the rich German-American history and German ancestry that helped shape our country. Join us as we spotlight and honor the people, places, and things that make up the spirited German heritage.
—Team Améredia

spotlight: The German American Community

The early wave of Germans immigrating into the United States began in the 1680s as thirteen Quaker families from Krefeld, Germany arrived in Philadelphia. Their settlement on the northern outskirts of Philadelphia was dubbed Germantown, and that fateful day on October 6, 1683 would continue to be celebrated as German-American Day centuries later.

By 1790, the year of the first American census, the German population in Pennsylvania was at 225,000 – a third of the state’s entire population. Additionally, those settled in the English colonies of New Jersey, New York, Virginia, South Carolina, and Maryland in the course of the 18th century made up about 9% of the entire population of the budding United States.

community Photo by eastsidephil from Flickr

America saw its first peak of German immigration in 1854, as more than 220,000 Germans were registered in American ports. World War I and the Great Depression brought an end to the age of unlimited European immigration to the U.S. as quota laws were enacted for immigrants and essentially not lifted until the 1950s and 60s.

community Photo by charlesfred from Flickr

Today, the German-American population has reached 49.8 million, making up the largest ethnic group in the U.S., followed by Irish (35.8 million). A majority of counties extending from eastern Pennsylvania to the Oregon coast are predominantly German. Pennsylvania currently has the largest population of German-Americans, with 3.5 million people claiming German ancestry in the state alone. To put that figure into perspective, that’s more than Berlin! Those that make up the German-American community today, as census figures show, are slightly older and better-educated than the general population, with one-third having a bachelor’s degree or higher.

links: German American Organizations

The German American community has various organizations in the U.S., a few of which are listed below.

German American Business Association (GABA)
German American Cultural Foundation
German American Heritage Museum
German American National Congress

to go: Community Events

Oct 4 | Musical Gold of Peru Concert | Dallas, TX
Oct 4 - 5 | Festival of Philippine Arts and Culture | Los Angeles, CA
Oct 5 | Korean Cultural Society of Boston Concert Series | Brookline, MA
Oct 5 | Castro Street Fair | San Francisco, CA
Oct 8 –Oct 12 | National Asian American Theater Conference & Fest | Philadelphia, PA
Oct 9 – Oct 11 | Nigerian Independence Day Celebration | New York, NY
Oct 10 – 12 | Filipino American Jazz Festival | San Francisco, CA
Oct 12 | MAXIMA Hispanic Heritage Concert | Clearwater, FL
Oct 16 – Oct 19 | Rising Tohoku Food Fair | Torrance & San Jose, CA
Oct 17 | Family Style Monthly Showcase | Philadelphia, PA
Oct 17 | LGBT Connections Night at Leo Bar | New York, NY
Oct 22 | Women in the World Texas | San Antonio, TX
Oct 23 – 26 | Margaret Mead Film Festival | New York, NY
Oct 25 | Dia de los Muertos Festival | Austin, TX

data art

to go: Professional Events

Oct 2 | Diversity & Inclusion Web Seminar
Oct 2 – Oct 4 | Reaching Out LGBT MBA Conference | San Francisco, CA
Oct 4 | ALPFA Seattle Gala | Bellevue, WA
Oct 7 | Securing Our Digital Future: America, Asia, & Cyberspace | San Francisco, CA
Oct 10 – 11 | Asian MBA Leadership Conference & Career Expo | New York, NY
Oct 10 – Oct 12 | Out for Undergrad Business Conference 2014 | New York, NY
Oct 15 – Oct 17 | MCH National: Marketing to a Diverse America | Atlanta, CA
Oct 16 | Young Professionals: Leo Bar Featuring Chloe Dao | Houston, TX
Oct 16 | Asian American Fundraising Webinar
Oct 16 | Los Angeles/Orange County Bilingual Job Fair | Garden Grove, CA
Oct 22 | Diversity Career Fair | Washington, DC
Oct 23 | Diversity/Professional Job Fair | Boston, MA


in the know: Market Research

Black College Grads More Likely to Graduate with Debt
A study looking at the relationship between the college experience and college graduates’ lives shows that about 50 % of black graduates leave college with more than $25,000 in undergraduate student loan debt. This figure can be compared to 34% of white graduates reporting similar levels of debt.

Where Do Females Turn for Investment Advice?
A Wells Fargo and Gallup study reveals that U.S. female investors are more likely to consult a dedicated financial advisor for investment assistance than any other resource. Numbers show low comfort levels among female investors when it came to utilizing digital technology for financial guidance.

Hispanics Only Group to See Its Poverty Rate Decline and Incomes Rise
According to recently-released 2013 Census Bureau figures, Hispanics are the only major racial group to see a significant decline in its poverty rate. Meanwhile, the median household income of Hispanics has seen a significant increase since 2000. This rising income can be a possible result of the Latino community’s overall unemployment rate falling from 11.3% to 8.8%.

For first time, census data on married couples includes same-sex spouses
New data released by the Census Bureau has, for the first time, counted same-sex spouses along with all other married couples in its largest household survey. There were nearly 252,000 households headed by same-sex married couples in 2013. Although a notable increase from the 182,000 estimated in 2013, Census Bureau officials do not expect same-sex married couples to have a big impact on overall married couple statistics just yet.


on the web: Insights

On The Web From blogs to national publications, Améredia combs the finest multicultural resources online for the latest and most relevant industry news. Here are a few that had us talking last month.

Branding Lessons From China’s Alibaba

Does Brand Loyalty Among U.S. Hispanic Consumers Really Exist?

Woman Tests Beauty Standards with Bold Photoshop Experiment

What the Indian Media Said About Modi's Speech in the U.S.

Brazil Grabs over Half Latin America’s Ad Market

Dove Shows Moms Just What They’re Teaching Their Girls About Beauty

The Forgotten Story of the Men Who Broke the NFL’s Color Barrier

Engaging the Evolving Hispanic Consumers: A Look at Two Distinct Sub-Groups

Facebook Apologizes to Drag Queens

Obama Approves Refugee Plan for Central American Kids

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Tweet Of The Month:
#Diversity isn’t really about color and gender. It’s about equality, equity and empathy in human interactions

Facebook Post Of The Month:
In two minutes' time, the kid tackles ‪#‎Ferguson‬'s problems with‪#‎unemployment‬, ‪#‎housing‬, and ‪#‎diversity‬.

neighborhood spotlight: Germantown, PA
media sheet Photo by alexabboud
Aside from being known as the location of the first bank in the U.S., the birthplace of the American antislavery movement, as well as the temporary residence of George Washington, Germantown – as the name would suggest – was the first settlement place of German immigrants beginning in 1683. Located in Northwest Philadelphia, Germantown is now home to more than 27,000 people.

Media Sheet media sheet Spiegel Online is the digital version of the long-running Der Spiegel (1947), a German weekly news magazine published Hamburg. Spiegel Online, launched in 1994, has become one of the most visited German language news websites. With its launch in October 1994, Spiegel Online became the first online presence of an established news magazine, just a day before the TIME website first went up. 77.2% of the site’s visitors are located in Germany, with 3.7% coming from Austria and 2.4% from the U.S. Spiegel Online also has an English section of their website, titled Spiegel Online International, that features select news stories.

Bite-Sized Language media sheet If you speak the English language, chances are you’ve spoken quite a few words that are German in origin. “Kindergarten” and “angst,” for example, are both English words of German origin. Here are some common phrases to further your knowledge of the German language and help you strike a conversation:

Good Evening! – Guten Abend!
Good morning! – Guten Morgen!
Thank you (very much)! – Danke (vielmals)!
Goodbye! – Auf Wiedersehen!
Do you speak English? – Sprechen sie Englisch?

Good Eats: Currywurst

Regional German cuisine has slowly but surely evolved into popular international dishes over time, especially recipes in the meat category. The average individual living in Germany will consume 61 kg (134 lbs) of meat a year! For this month’s Good Eats, we're featuring an easy-to-make German recipe that has become a crowd favorite all around the world.

eat Photo by eulenfan
Recipe from AllRecipes

• 3 (15 ounce) cans tomato sauce
• 1 pound kielbasa
• 2 tablespoons chili sauce
• ½ teaspoon onion salt
• 1 tablespoon white sugar
• 1 teaspoon ground black pepper
• 1 pinch paprika
• Curry powder to taste


Set over to broil/grill. Pour tomato sauce into large saucepan. Stir in chili sauce, onion salt, sugar and pepper. Occasionally stir while simmering over medium heat. Bring to gentle boil and reduce heat to low. Let simmer for another 5 minutes.

Meanwhile, broil/grill kielbasa sausage for 3-4 minutes each side, or until cooked. Slice into pieces ¼ inch to ½ inch thick. Pour tomato sauce mixture over sausage. Sprinkle all with paprika and curry powder, and your German currywurst recipe is ready to serve!

This recipe makes 4 servings.

4As MAIP Partnership

media sheet

Ameredia is a proud host of 4A's Multicultural Advertising Internship Program (MAIP) and hosted 6 students from the 2014 class at its San Francisco headquarters this summer. The interns get immersed in diversity marketing workshops and get inspired to achieve their vision.

Partner Profile:

media sheet is an organization started by key leaders in the tech community to promote policies to keep the United States and its citizens competitive in a global economy—including comprehensive immigration reform and education reform. believes the global economy is changing and America must make significant changes to stay ahead. We will work to encourage Congress to focus on policies that maximize the potential of our country’s workforce to contribute to the knowledge economy.

Readers Recommended Diversify your bookshelf and refresh your mind with this month’s must read!

"Half of a Yellow Sun" by Chimamanda Ngozi Adichie

media sheet

In honor of Nigerian Independence Day (Oct 1), this book is this month’s must-read! Half of a Yellow Sun, winner of the Orange Prize for Fiction, is a novel set in 1960s Nigeria amidst the horrific Nigerian Civil War. Following the lives of three different characters, this book captures the essence of different issues that plagued all of Africa at the time – the end of colonialism, class and race, and ethnic allegiances.

Get your copy today!

Global Calendar

Oct 1
National Day (China)
Independence Day (Nigeria, Cyprus)

Oct 2
Gandhi Jayanti (India)
Independence Day (Guinea)
Mehrgan – Persian Festival of Autumn (Iran)

Oct 3
Tag der Deutschen Einheit – Day of German Unity (Germany)
Foundation Day (South Korea)
National Diversity Day (U.S.)

Oct 4
Feast of St. Francis Assisi (Christian)
Eid al-Adha [sundown until Oct 5] (Islamic)

Oct 5
World Teachers’ Day

Oct 8
Independence Day (Croatia)

Oct 9
Leif Erikson Day (U.S. – Norwegian American)
Han’gul Day (South Korea)
Independence Day (Uganda)

Oct 10
Double Ten Day (Taiwan)

Oct 13
Columbus Day (U.S.)
Thanksgiving Day (Canada)

Oct 17
Alaska Day (U.S.)

Oct 18
Independence Day (Azerbaijan)

Oct 19
Birth of the Bab [sundown until Oct 20] (Baha’i)

Oct 20
National Heroes Day (Jamaica)

Oct 23
Chulalongkorn Day (Thailand)
Memorial Day 1956 Revolution & Declaration of the Republic (Hungary)

Oct 24
United Nations Day (UN)

Oct 26
National Day (Austria)

Oct 27
October Bank Holiday (Republic of Ireland)
Labour Day (New Zealand)

Oct 29
Cumhuriyet Bayrami – Republic Day (Turkey)

Oct 31
Reformation Day (Slovenia)
Halloween (U.S., Canada)

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