market fact Los Angeles County, home to 1.3 million Asians, leads the nation’s counties in the number of Asian Americans. California leads the States with 4.5 million Asians. More >>
Insight
Smart organizations today are using multiple media channels to connect with ethnic consumers. With a boom in multimedia the preferred means of mass marketing is now through television, cable and dish. They present a dynamic and interactive communication medium that is often more effective then the static version of print advertising. Ethnic Americans are avid Television viewers with high viewership of Asian language programming on broadcast, cable and dish. Certain segments of the community are also attuned to listening to ethnic Radio. The goal then becomes targeting each community with their preferred in-language media channels.
Action We offer our clients the production of professional television commercials, corporate and promotional videos, CD presentations and other digital media products with a range of functionality suited to your specific needs. Most commonly used by our clients are our multilingual ad production capabilities utilizing our understanding of cultural sensitivities inherent in each ethnic group. Our services include research, artist sourcing, ad scripting, field and studio video shooting, sound recording, editing, copying and trafficking. Our costs are competitive and the turnaround fast, making us a cheaper, agile and effective source of meeting your broadcast media marketing needs.
