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market fact
Los Angeles County, home to 1.3 million Asians, leads the nation’s counties in the number of Asian Americans. California leads the States with 4.5 million Asians.
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contact
t. 415.788.5100
f. 415.449.3411
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Online Creative
Insight
Asian Americans form the Internet's most experienced ethnic group. Consider these facts: Asian Americans in age group of 25-54 spend on average 50% more time on the Internet then all other men in the same age group; 31 percent of Asians make five or more Internet purchases in a year compared to 25.8% for Whites; 72% of Asian-American adults have gone online compared to 58% of white adults; 70% of Asian-American Internet users are online on a typical day; 34% Asian Americans get their day's news online; 20% seek financial information on a typical day; and 19% look for political news and information on a daily basis. Internet clearly presents the most cost effective and measurable channel to communicate with tech savvy Asians.
Action
Our interactive team is at the forefront of advance creative development. Multilingual designers collaborate to develop culturally relevant creative that appeals to your target ethnic group. Major sites with functionality of running dynamic ads are provided with advance creative placements. Others are provided simple yet culturally appealing ad banners. The entire campaign though reflects a uniform theme across the whole segment. Campaigns are managed through new generation ad serving technologies and consumer insights gained are consistently shared with clients to enhance business performance and offerings. Complementary online products like e-newsletters and e-promotions are used simultaneously to create successful campaigns.
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