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market fact
Los Angeles County, home to 1.3 million Asians, leads the nation’s counties in the number of Asian Americans. California leads the States with 4.5 million Asians.
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contact
t. 415.788.5100
f. 415.449.3411
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Display Advertising
Insight
Print media presents the most effective medium to connect with ethnic Americans. The largest part of ethnic population is non-native and used to reading in-language newspapers for getting their daily-weekly news and community happenings. The ethnic community has an average 9% more print readership rates then the general population and consistent print advertising has shown to bring results for most national advertisers. Critical factors are in-language translation of display ads, cultural appeal to each ethnic group.
Action
Our creative, design and translation teams work together to produce innovative and culturally appealing display advertising for our clients. Concepts are developed after relevant market research, gathering industry, competitive and product knowledge and acquiring consumer insights. Initial ideas are then shared with the client to arrive at final advertising theme that serves immediate and strategic campaign objectives. Finally, ads are translated into different languages as required and sent to publishers for media placements. Display advertising done right could bring significant results in the ethnic American community.
| print creative and transcreation samples Click to view |
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