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Events
Insight
Cultural events are big attraction for ethnic groups. They provide the community a chance to meet, interact and socialize in their native cultural settings. Social, community, entertainment and business events draw people from all age groups in large numbers presenting a unique marketing opportunity to bond through personal interaction and offer special promotions. These events offer a chance to take your product closer to consumers, inform and educate them about your offering, clear any concerns, create a comfort zone around their specific needs and gather vital customer insights. Events effectively complement traditional media channel campaigns and provide your brand a "close to community" feeling.
Action
We offer complete event marketing and management services in all ethnic American markets. Our event marketing team will understand your specific requirements and develop, produce and execute complete event marketing strategy that meets your goals, including special on-site promotions that encourage product trial and usage. Our services include: hiring temp staff, providing training and product knowledge, creation and production of marketing collateral and company signage, space arrangement, negotiating booth and sponsorship costs, managing booth logistics and decoration, organizing event specific promotions, interacting with attendees, getting customer registrations and developing proprietary marketing databases.
Promotions
Insight
Sales promotions are designed to stimulate the purchase of your product or service by adding an incentive around its purchase. It encourages initial purchase, fosters repeated usage and helps build consumer brand loyalty. They are great marketing tools within the community as it offers it an opportunity to draw a bargain, participate in sweepstakes and provides a chance to try the product before its purchase. A product that is marketed at the point of interaction also has a better chance of selling then the one that is lying on the shelf.
Action
Various ethnic community clusters like Chinatowns, Filipinotowns, Koreatowns, Russian districts, Polish pockets, Japantowns, Little Indias, Little Saigons and others are targeted by us for promotional activities. Short-term or long-term promotions are created and executed on a local, regional or national scale. Sales material, developed internally or by clients, is distributed along with product samples by an experienced temp staff that is hired, trained and managed to execute our promotions. Valuable consumer insights gained from each promotion are then shared with the client.
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