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market fact
Chinese, spoken by about 2.2 million people, is the most widely spoken non-English language in the US after Spanish. Among other top 10 languages are Tagalog, Vietnamese and Korean.
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contact
t. 415.788.5100
f. 415.449.3411
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Public Relations
Insight
Corporate communication when applied to ethnic American market needs to be culturally adapted to appeal to community's emotions, preferences and lifestyles. It needs to be recreated, and often translated, to appeal individually to each ethnic group. Press Releases form a vital communication tool in this market. They offer a free advertising medium that is in-depth, trusting and quite effective in informing consumers about your offering. Having established relationships with widely dispersed media outlets ensures that your Press Releases are consistently being put in front of the community.
Action
Our multilingual PR team ensures your corporate communication is consistently being placed across ethnic media channels in a timely manner. Our established relationship with over 500 ethnic publishers enables us to establish a lasting relationship between your brand and the multicultural community. Customized Press Releases, Product Reviews, Company Profiles and Executives Bios are developed, translated and distributed to ethnic publishers nationally to coincide with your campaigns. You are informed of all PR occasions and our team takes the lead in ensuring that those opportunities are used to the best of your advantage.
| multicultural public relations Click to view |
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