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Case Study | Integrated Marketing | Market Square IIClient: Market Square II is an inviting new condominium community in the heart of the Old Oakland neighborhood. It’s a place where beautiful Victorian buildings, a weekly farmer’s market, and thriving shops and restaurants await. In close proximity to Chinatown, and just three blocks from the 12th Street BART station next to Oakland City Center, Market Square II is just minutes away from San Francisco and the entire Bay Area. Markets: Market Square II hired Ameredia to manage its launch and expansion. Campaign: Ameredia developed, executed and managed a fully integrated marketing campaign involving strategy development; branding; media planning, buying and placements; creative adaptation, transcreation and production, translation, public relations, direct marketing, events & promotions, market research and partnerships. Outcome: Initial campaign resulted in higher customer traffic and sales.
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