Case Study | Guerilla Marketing and Grassroots Outreach | RMG-Dentsu

Client: ICICI Bank is Asia’s leading banking institution with total asset base of $40 billion. The bank has a network of worldwide branches and provides asset management, insurance, investment banking, venture capital and international remittance services globally.

Markets: RMG-Dentsu hired Ameredia to manage its campaigns in diverse South Asian American markets including regional communities like Gujarati, Bengali, Punjabi, Tamil, Telugu, Kannada, Marathi and young professional population on the west coast.

Campaign: Ameredia has provided event marketing and management services to RMG-Dentsu on the West Coast for ICICI Bank and a top ten Fortune Company. Services rendered have included logistics, sponsorships, promotions and lead generations.

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the prize	the 70 pound challenge	lead generation
collateral distribution	guerilla marketing	event float

Outcome: The client accomplished and exceeded its event marketing and lead generation goals on the west coast. Client services were marketed through outdoor marketing channels that resulted in strong branding, lead conversions, service popularity and customer loyalty.

"We were impressed with your level of commitment and perfection. Our community programs ran smoothly and we achieved our lead generation objectives."

Trip Hunter
SVP Guerilla Marketing, RMG-Dentsu

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