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market fact
Chinese, spoken by about 2.2 million people, is the most widely spoken non-English language in the US after Spanish. Among other top 10 languages are Tagalog, Vietnamese and Korean.
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Case Study | Multilingual Advertisement | T-Mobile
Client: T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 268 million Americans. T-Mobile USA is the US operating entity of T-Mobile International AG & Co., the mobile communications subsidiary of Deutsche Telekom - one of the largest telecommunications companies in the world, with more than 80 million customers worldwide.
Markets: The on-going campaign targets global ethnic communities. In collaboration with a mainstream agency, Ameredia transcreates print ads and direct mail in Chinese, Korean, Vietnamese, Spanish, and Burmese.
Campaign: Print advertisement in ethnic media has a significant value. Ameredia transcreates print ads and direct maill, as well as radiospots.
"Ameredia has tirelessly assisted the T-Mobile ethnic efforts in CA. Their committment to quality work which is highly cost-effective makes the organization a rare commodity. Ameredia's biggest strength is the ability to work in tight schedules. I'd highly recommend hiring Ameredia's services and speciality in ethnic advertising.”
Anant Sanchetee
Account manager, TSG
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